subject: New Refrigeration Air Conditioning Companies Need To Switch On A New Model [print this page] Air conditioning Since the new refrigeration industry, the major brands are launching new products, but for any industry, competition in future products, but is no longer a competitive business model. Air-conditioning industry business model if not a breakthrough, it still will not solve the inventory and tens of millions each year
Price war Problem, let alone world-class competitiveness. Therefore, the air conditioning enterprises need to focus on strategic development planning model consumer demand, which will be to promote industrial structure changes in key variables.
Appliances No one within the industry fear that the industry risk is higher than the air conditioner industry, the risk from each of the 10 million units, accounting for about 30% the annual sales of inventory products. This contradiction is the source of supply and demand dislocation. China's air industry is developed from a shortage of time, the idea is to supply the shortage of time the idea of relying on internal scaling to reduce product cost, relying on price cuts to get a bigger overseas market. With the market saturated, the growing oversupply of manufacturing scale leading to products, most air conditioning companies in China are still thinking of the times with a shortage of excess time doing things.
Only correct definition of business is to create customers, to create customer specific needs of customers first, if not accurate customer information input, that is for the warehouse and procurement for the storage and
Sell . Once the formation of huge amount of corporate stock, in fact, was kidnapped inventory, the right to life to an unknown environment. In the information age, the biggest challenge for enterprises is the possibility of establishing a consumer-centric Demand for the supply chain, the total elimination of the inventory, improve the efficiency of the whole industrial chain.
In fact, the end consumer is also changing, from a market research perspective, and now consumers demand for air conditioning in China from being the "cost of opportunity" to "demand machine" transformation. Before consumers buy air conditioner market is basically in the popularity of the first air conditioners, consumers select products under the guidance of the outside world; from now on the market access of consumers to buy the replacement of the second air conditioners, when consumer demand for air conditioning more demanding, those who truly value products to provide users with the brand will become the favorite of consumers, so that is now the dominant power consumption pattern.
Therefore, air-conditioning business, the future is no longer any business what to sell, but what the enterprises for the customer to what users and enterprises need to build a keen sense demand and to barrier-free, high quality meet the needs of the supply chain.
International Financial Air-conditioning business crisis on China is a sudden massive "earthquake" in the "earthquake" in front of the scale is simply no sense, and only react quickly, with only a seismic structure of the enterprise resilience. Able to quickly grasp the user needs and can quickly adjust the number of enterprises stronger vibration resistance, or been hit on the big; and have the huge amount of corporate stock has been under heavy pressure in stone, slate is the accumulation of huge amount of air conditioning companies own stock .
The products are in short supply, size of the industry structure, "the big drive small", that is, large-scale, low-cost business more advantages, small-scale and high cost of enterprises have been eliminated. But by the time a surplus of products, speed of decision on the demand response industry structure, "in order to quickly drive slow", that is, market responsiveness of the business enterprise expulsion slow response. Current tests are not cost the enterprise control, but that demand control. Only create more value for customers, enterprises can add value, business value business model must be demand driven, build flexible, flexible supply chain, this will be the decision factor in winning pattern of air-conditioning industry.
