subject: Smart Phone Sales In China Of High Prices Weakening The Culprit [print this page] Chinese market research firm Analysys International said the fourth quarter of 2009, the Chinese intelligence
Mobile Sold about 7 million (excluding gray market
Sell ), Of the total mobile phone sales of less than 15%.
According to foreign media reports, although iPhone and other smart phones are big into the Chinese market, mobile operators have considerable marketing efforts, but smart phones are not favored by Chinese consumers.
Although prices have dropped to about 1,000 yuan, but high prices continued to affect sales of smart phones. Chinese market research firm Analysys International said the fourth quarter of 2009, China's smartphone sales of about 7 million (excluding gray market sales), of the total mobile phone sales of less than 15%. Technology Consulting
BD A analyst Liu Ning (phonetic) said, "prices are still affecting the smart mobile phone sales in China the biggest obstacle to growth", because the higher the hardware configuration, operating system, handset makers need to pay licensing fees, so the price is usually higher smartphone.
China's three major mobile operators?? China Mobile, China Unicom and China Telecom mobile phone in the pursuit of a variety of products to meet the 3G network development. China Unicom started selling late last year, iPhone, China Mobile introduced the BlackBerry reached a deal, China Telecom has said that during the introduction of PalmPre negotiations.
But the three major mobile operators are also enrich their low-end phones product line. China Mobile Chairman Wang has said that if the price dropped to 1,000 yuan, smart phone sales will grow substantially.
Wang Analysys International analyst six students (phonetic) said, including a number of smart phones, including iPhone contract price no more than 1,000 yuan but China Mobile's goal is to smart phones down to bare metal price 1,000 yuan, at present, intelligent phone price usually from 1500 to 3000 yuan.
Wang pointed out that the six students, to stimulate sales of smart phones, mobile operators also need to provide more applications and other content, such as music
Service And mobile phones TV . Three mobile operators are developing their own mobile application store, but the applications are quite small.
High-end mobile phone sales weakness. Posted 6 weeks, China Unicom only sold 100,000 iPhone, much lower than other countries, many Chinese users to purchase parallel imported iPhone. Android phone price is quite high,
Motorola XT701 in China Unicom website sells for 4,299 yuan.
Ning said that Android-based China Mobile to develop a mobile operating system itself, in part to reduce the price of smart phones. China Taiwan chip maker MediaTek region into the smart phone market will also help reduce prices. Currently, many low-end phones sold in China are using MediaTek chipsets. Microsoft and Google are also there with MediaTek partnership.
Wang pointed out that the six students in China, smart phone penetration is highest in large cities. The gradual popularization of 3G services will help drive sales of smart phones, but 3G is relatively new to the best network coverage in major cities, "in remote areas, 3G universal still have a long way to go."
