subject: Rush Home Appliance Chain Capital: A Large Shop And More Is Power [print this page] Small appliance expert Lu Renbo that the current Beijing market home appliance chain stores too, has gone beyond the conventional competition, "more stores" more of the strategic needs of some enterprises. "Gome in Beijing, do not limit the number of shop." Today, Yan Xiaobing, general manager of Gome's new Beijing office said the first quarter of this year, Gome will open in the capital with 10 new stores.
Gome acquired Dazhong after the rumors will be closed once the migration of some overlapping stores Beijing Gome and Dazhong. In this regard, Yan Xiaobing admitted that "if not merge, poor management of the stores have to find a way out, make adjustments."
However, Yan Xiaobing, say that, "States United States would also like to shop, there is definitely a lot." He said that Beijing's rapid urban development, the United States determines the country will continue to shop. "In the past the main shops GOME concentrated in three City of Victoria, as city is changing, not the 5 years after." According to reports, Beijing Gome future options based on market conditions continue to change and the property shop, and "not to his own will for the transfer, shop no upper limit. "
Country in January this year, the U.S., and the manner in Zhongguancun out two stores this month, it will open two new stores. Yan Xiaobing said, and 10 properties have been signed, in the first quarter will be 10 new stores.
Home appliances shop in Beijing to speed up the giant chain. In half a month ago, Suning has announced that the store Suning Beijing will pursue the development of 'three noes policy', not subject to quantitative restrictions, not the speed limit, from Beijing to local resource constraints. Suning the first quarter of this year to open eight new stores, to the end of next year Suning stores in Beijing will reach 100. The country had just been acquired by the United States early in January this year, medium and large electrical appliances have stand, will not close and the National US-overlapping stores, but more than this year to open 20 stores.
Currently, the Beijing market total number of home appliance stores 166. Its 58 stores in China and the United States, large and medium 66, Suning 42. According to the shop is now the home appliance chain plans to more than 220 this year.
Beijing is about 18 billion consumer electronics market capacity - 200 million and an annual growth of about 20% only. Insiders believe that the 10 million people in the business district there is a home appliance chain stores can meet consumer demand. Beijing population now about 2,000 people, which is home appliance chain store 200 is sufficient.
Crazy home appliance chain shop that number is still the home appliance store chain Competition of weight. Lu Renbo appliance experts believe that Beijing is too much market stores, many stores are more strategic business needs, Beijing has gone beyond conventional home appliance chain competition.
