subject: Zhejiang: Jiaxing Manufacturing Accounts For Sales Qicheng Share Yuba [print this page] "People's Daily" and other domestic news media consisting of 12 "
Brand Zhejiang line "news interview team recently visited the Jiaxing city, the king of the Xiuzhou store small appliances professional brand bases interviewed, the delegation of the king of small household electrical appliance enterprises record store brand awareness much appreciated. But just a few years ago Wang has since Pong brand shop, run by the central media brands such as double exposure, then the adverse impact on the image and even the development of industrial clusters, and now this image has been a large degree of change.
National Cheng Kung University climate small appliances Wang Zhen is the city's economic center, small household electrical appliances industry is the pillar industry of Wang Zhen, the economy is one of Xiuzhou District three blocks. Small household appliances King store started in 1995, was only to help other enterprises, until 1998 began to increase steadily, especially in recent years, more than 60%% rapid development growth. At present, in order to Baolan electrical, electrical character, Austrian Chinese electrical, appliances, etc. on top of a certain size, represented more than 50 manufacturing enterprises, these enterprises are currently in the industry has a considerable reputation, other related businesses in recent 200, employing ten thousand people.
Present, the king of small household electrical appliances shops have formed Yuba, heaters,
Electric fan , Off hood, air Air conditioning Fan, dry Mobile , Disinfection cabinet, gas stove and so on several series of hundreds of varieties, sold in Chongqing, Xian, Shanghai, Beijing, Tianjin and other domestic cities,
Sell Network throughout the country, some products are sold abroad. Wang shops can now proudly say: "National 70%% of the Yuba produced in our shop king!" In 2001, Wang Industrial Park, home appliances shop in provincial Economic and Trade Commission and other 10 departments were jointly named as the "Zone, Zhejiang Province, professional small household electrical appliance industry "; in 2002, it was the State Department of Agriculture named the" National Science and Technology Park township. "
Branding is the key Small household appliances king Why can shop in just ten years of processing by a modest base, became the country's total sales of 70% Yuba% market share "technology park" it?
Chen Jianming, general manager of Baoji-Lanzhou Electric
very aptly: "The key is brand building!" Baolan Electric was established in early 1998, annual production from 20,000 units to 120 million units last year, six years will yield an increase of 60 times. Is an original Baolan OEM for other companies to small companies, has occurred "Baolan" trademark was registered by a company in Fujian matter back before the trademark was untold hardships. After experiencing such an event, Baolan Electric in the support industry and commerce developed brand building
Planning And strengthen internal management, the establishment of effective quality management system, and increase brand Baolan propaganda. Just a few years, has become the world Baolan electrical
Home improvement Building materials giant chain
Of B & Q And domestic Appliance Retail Giant chain Country United States
, Suning , Paradise, etc. Partners 2003, was named a famous trademark in Jiaxing City, Zhejiang Province this year in reporting the company's plans in 2007 became well-known trademarks. Driven in Baolan, character, on top of other companies to seize Austria to keep up with China, Wang store small appliances are professional brand bases in scale to the brand as a leader, bond funds, science and technology as the guide, go to the expansion of people-oriented Road.
Introduced, according to the business sector, as at the end of July this year, Jiaxing City, a total of 9178 registered trademark, including the famous trademark in Jiaxing City, 185, famous brand 57, as well as the king store small appliances, such as 4 Puyuan sweater "Jiaxing professional brand bases." On this basis, the city Qiangzai training base of 14 brands, including Pinghu
Baby
, Tongxiang Takahashi mustard two bases will be identified before the end of the year.
