subject: Google Ppc Vs Yahoo Ppc [print this page] It comes a time in your marketing strategies where you'll need to use PPC (pay per click) advertising to bring new prospect to your business. Implementing the right techniques is very important has it
can become very expensive.
I'll first explain exactly what PPC means and why it is a very good advertising tool. PPC is not like advertising in a newspaper where you pay for an ad upfront and hope that you'll bring new customers
to your business when it comes out. When you advertise using pay per click through search engines, you pay every time a new prospect clicks on your ad and the cost is determined by what the keywords or keyword
phrases are worth. For instance, if you make an ad about digital cameras and you are using the keyword "camera" in your campaign, that keyword might be worth $1.26 per click. The amount you pay per click is
determined by the popularity of the keyword. To rank on first page, you'll have to bid as close as possible to the highest bidder. There is normally between 8 to 13 places on the first page, if your keyword is worth $4.65 to be on top, then you'll probably need to bid a little higher than the lowest bottom bid to remain on the first page. You can easily get a good ideal in Google sktool page where it shows you the average bid for any keyword you may put in. That is why it is very important to use low competitive keywords because you'll have better chances to be on the first page at the lowest possible bid. You must use refine keyword analysis for your ad to be successful but this subject is a completely different subject.
Before you decide to explore PPC advertising, be sure that you are fully trained. I personally learned that factor the hard way. The first time that I decided to use pay per click advertising, I decided to use Google to begin with and believe me that this was a very big mistake. I made and ad campaign without going through the training and without reading Google's policies on PPC advertising. Boy was that wrong, my ad did pretty good since I created lots of leads for my business with some conversions which made me very happy. A few days after, I got an email from Google saying that I violated their rules and that my account could be suspended. Like a lot of us, I read the manual when it turns sour and it doesn't work. So I read the rules and found out that the website that I brought people to was not compliant with Google for different reasons. Even if I responded with apologies and stating that I would not repeat the same mistake twice, they did suspend my account leaving me no options.
I turned to my community for answers and found out that Yahoo marketing was my next step since they don't have strict rules about website compliance. After following the training and reading the Yahoo rules, I started marketing right away. You see Google as very strong rules but they have a better budget controlled environment than Yahoo. Every one of them allows you to set a maximum daily budget and you can set your specific dates that you want your ad campaign to be live online. On Google, let's say you deposited $60 and you want to run your ad for 3 days, you'll be live until your amount of money is gone than it will stop until you deposit
more money back into your account. I personally love this because it gives you a chance to really control your advertising budget. With Yahoo, you still need to deposit an amount of money but when your account
runs low, they automatically add money in your account using your credit card for a minimum of $30 per automatic deposit. I find that this practice makes it pretty hard to control the advertising budget. So Google is better budget wise and has more users or searchers but their rules are incredibly hard to follow, you really need to be an expert to use Google. Yahoo, on the other hand is simpler to use but harder to control budget wise. If you want to use PPC, get yourself educated beforehand. Pay per click is a very good advertising method to bring good quality traffic to your business but use it wisely.
