subject: How Personalizing Your Aprons Can Increase Your Customer Base [print this page] If you have a restaurant and you want to communicate the message that you are serious about the food business, what better way to say it through your employees' aprons? Your employees, from the cook to the servers to the order-takers to the cleaners, they all are bringers of your message to the customers. Providing them with a professional looking apron, complete with other accessories, convey that you mean business.
An employee's role in the restaurant will dictate the type of apron appropriate for the job.
For example, order-takers may use semi aprons that cover only the lower half of the body. It doesn't have to be a long one either; just something that has wide front pockets to keep their pens and order slips when not in use. To make their uniforms more interesting, you may opt to provide them with a nice-looking top with the company logo embroidered on it.
To separate the order-takers from the servers, you may assign a different colored top for the servers just to ensure the customers know who to approach when they need to follow up their orders or ask spoons and forks from. You may also play it up with a longer version of the semi apron. For both types of employees, choose bright colored aprons to add life and brilliance to your restaurant's ambiance.
Usually clad in white to signify cleanliness, your chefs or cooks would need a full-bodied apron to protect their inner clothing from dirt and grime. You may also provide them with the long-sleeved apron and to complete the look, make them wear the chef's hat, also known as toque.
The cleaners and dishwashers would also need full-bodied aprons but in tougher material since they all handle the dirty work - literally. Dress them in black or dark green aprons so that dirt is not that apparent when they work in the kitchen or clean up tables.
So, remember, choosing the perfect apron color, style, and design helps attract customers to your restaurant. Go all out in dressing up your restaurant and don't forget to include your bearers of goodwill.
