subject: Characteristics: The Textile Enterprises Highlight Marketing Profits [print this page] Expo Beijing 2010 on fabrics and accessories, men's fabrics business, as expected, the economic rebound in a good harvest this spring. Pre-show warm-up apparently played a role in many enterprises in the three days in the field are prepared to fight the market battle. It will also allow a number of competitive men's fabrics business, competition becomes clearer at the moment, saw the lack of their own development.
Overall, the men inside the fabric export business to a good platform, good industrial chain advantage and continue to strengthen scientific and technological innovation, the development of specialized products, the fabrics hold up half the show.
Rational allocation of resources to showcase their brand appeal
Jiang Su Xinfang Textile Group, the financial crisis, not only did not bring much impact, but to stimulate the development of enterprises, in particular, sales of men's fabric is booming.
In the interview, the new head of Fang Huang Diansheng Textile Group spoke: "As the financial crisis as a catalyst, allow enterprises to reconsider the issue of market positioning. Before the women's fabric-based new-fang, timely research, development and production of various semi-refined Men spun fabric, made good gains. production scale of 80,000 m from 2008, the development of 200,000 m in 2009, then to the current 120 meters, men's fabrics business market better and better. "
They said this really is emboldened, and new aromatic men's fabrics in just two years, both foreign and domestic markets, domestic sales accounted for 70% of the market. Enterprises producing high-end men's semi-worsted fabrics to the product mainly for making casual blend products favored by the most downstream garment enterprises, such as wool, rabbit hair, silk and other blended in different proportions. Each year the new Fang offers to 200 thousand meters of the blending attachment to brand men's fabrics, domestic brands like the Younger, the source of clothing, Tiger Balm, etc. Basically, all orders every year more than 100,000 meters, and the clothing brand This year's orders have increased greatly.
Men not only have the current fabric characteristics of their products but also have higher apparel brand recognition, so as to have advantages in the order quantity. Fang of a 50% new wool, 50% polyester blend fabrics, finishing effect is very good, feel soft waxy, anti-pilling, producing very high grade after clothing, appearance is not bad. It is understood that this fabric orders for one year or more in several million meters.
By the booming domestic wind, many of the participants are men seize the opportunity to choose fabrics enterprises to expand export markets, and companies have full confidence. Person in charge of the new Fang said, not only to continue to consolidate existing customers, but also took the opportunity to develop new customers, it is their aim to participate in one of fabric development.
Current trends in men's fabrics are advocating comfortable, more sophisticated models of the texture. Therefore, the new R & D and to develop the downstream market is very important to keep abreast of market demand and fabric business, targeted product development, effectively raise the value-added fabrics.
"Participation is the display of high value-added charm." Many men's fabrics business leader says.
Jointly won the Innovation of the downstream business
Exhibition on the eve of the opening in the fabric, Beijing International Fashion Week 2010 Winter concluded. Knowledgeable subtle, are playing this year, fashion designers design elements, many of which are through the fabric to show the.
This is a closely linked chain, what kind of fabric is bound to be reflected in the clothes. Just look at this year's big show in the men's brand play a leading role in the fabric, fabric manufacturer can infer that the domestic situation.
Participation of enterprises from the men's fabrics, you can see the product matures, the ratio of raw materials, weaving techniques and finishing methods for quality products even more sense: cotton blended flocculent surface; washing effect of the traditional herringbone and twill it; double-sided fabric feels very soft coat, silk and polyester with a perfect match; twill fabric with a delicate texture; natural fiber dyeing plant with soft finishing showing ambiguous results.
Characteristics: The Textile Enterprises Highlight Marketing Profits
