subject: How do I increase my SEO? Hints and Tips to assist with seo optimisation [print this page] How do I increase my SEO? How do I increase my SEO?
Hints and Tips
There are many ways that the so-called experts will tout as the only way to increase your SEO. The real answer is, there is more than one way for you to do this. However, there are certain things that you can do which will leverage your time and efforts much more. There are companies who will undertake your SEO tasks for you and will do a great job, but they will not reveal their tricks or what they actually did do for you.
Steps to increasing Your SEO
Increasing your SEO has several factors involved. The first place to look at when you wish to increase your SEO score is to look at home - meaning, check out the site or pages where you wish to actually assist and increase the SEO benefits. Here you will need to increase your on-page factors prior to looking for other answers elsewhere. Only once you have increased your own areas do you even consider undertaking your off-page SEO.
How do I increase my on-page SEO?
To do this, you need to think about the search engine robots and the factors that they will look for on any page that they may visit. Firstly, the robots are not human, therefore they are unable view what we think of as a pretty page. They need other factors to let them know what your page is about and they rely on different on-page factors to assess your page. They look for text and quality within your text. Some of the larger search engines openly state they rate quality and unique content highly.
So, to increase your on-page SEO, you will need to consider several on-page factors, as follows:
Content length
The more text on your pages, the better SEO score you will also have as this is considered good for the robots. Aim to have 700+ words on your main pages.
Keyword density
Your page will need to have a certain keyword density between 200-400 percent. This is ample and the robots will pick up on the frequent use of your keyword as being important.
Heading tags
You need to have heading tags containing your keyword. Not only this but a heading tag one, heading two and heading three all within your page will assist you with the robots picking up your keyword and its importance.
Title tags
You also need to have your keyword within your title tag. This is a factor which the engines will index and consider relevant towards your keyword. So having the title tag containing your keyword is a must.
Keyword used in first and last sentence
You should also aim to have your keyword used within the first and last sentences of your page. Again, this will be picked up by the search engine robots.
Use of image alt tags
The search engines do not see the images they way we view them. They are aware that it is an image; however, they rely on the alt tag to inform them of the image's relevancy. It is advisable to add an alt tag to your image containing your keyword to assist the search engines to index your images as relevant.
Linking structure
You need to employ a linking structure within your site. This will assist and give the search engine robots access to go further into your site and therefore be able to index and visit more pages which in turn will increase your SEO practices. You also need to bear in mind your external links. Your external links will need to have a "nofollow" tag attached to them because this will prevent the robots from following the links and leaving your site before it has finished. They will, however, know there is a link there.
How do I increase my SEO? Hints and Tips to assist with seo optimisation
