subject: Bathroom Hardware Industry How To Deal With Three Foreign Trade Difficulties, "the Mountain" [print this page] Bathroom industry is experiencing a lot of ups and downs of the financial crisis led to decline in the international market demand rigidity, rising trade protectionism and other countries, technical barriers to health enterprises in China faced increasing pressure to export. By the financial crisis, sanitary export enterprises are facing varying degrees of difficulty, and we have to think more, domestic bathroom how to deal with overseas exporters to the market changes, turning crises into opportunities.
Measures of trade barriers for a breakthrough in scientific and technological innovation
For a long time, China's sanitary products low prices, popular foreign distributors and consumers, exports doubled. However, with the export volume gradually increased, and the international economic situation worsened, more and more countries are beginning to implement similar stringent technical standards create barriers to trade, increase the health of our enterprises to develop foreign markets more difficult. Faced with this trend, the issue of trade protection, health enterprises in China to do is first of all rely on technological innovations to implement industry standards upgrades. According to experts, technical barriers to trade first, breakthrough product must meet standards to ensure products meet market standards, the manufacturer shall establish the control system. Sanitary products in addition to meeting local technical standards, should also meet the local residents living habits and ways of thinking. At present, the pressure in the case of exports, the Chinese are increasingly focusing on relevant international sanitary standards, product quality and significantly improved compliance with the relevant technical standards as far as possible to avoid the standard barriers to exports caused by disputes. With the strength of our health enterprises gradually, the current product standards more and more health enterprises have met or exceeded stringent product standards in foreign countries. High standards of product, reasonable price will be the key factor in breaking the barriers in order to win a larger market abroad.
Measures 2 to maintain U.S. and European markets open up new markets
By the financial crisis, the United States, Japan and Europe the three major trading partners demand fell sharply in the international market decline. According to statistics in recent years, the United States, Japan and Europe market share of China's exports accounted for more than 60%. But the United States, Japan and Europe because of the financial crisis led to the economic downturn, demand greatly reduced. It is understood that the Canton Fair exhibitors from Europe, the United States, Japan, orders have different levels of reduction, which causes a sharp decline in export orders, making the survival of many export-oriented enterprises are facing pressure.
Fair trade on the data analysis that will be bullish in 2009 Autumn Canton Fair, "A lot of European and American buyers will consume the inventory completed in the second half, I believe that in 2009 the turnover will increase the fall Fair." But in the current, facing difficulties right now, on the one hand try to maintain in Europe, the United States, Japan's major markets, and actively invite new customers to the scene procurement; the other hand, the search for new markets as another, vigorously develop South-East Asia, South Asia, Middle East , Africa, South America and other emerging markets. For many domestic exporters, the current economic situation is certainly difficult, but also a lot of hidden opportunities. Chinese market in the eyes of the world as a legendary luminous pearl, strong domestic demand will be important future economic growth. Many companies in the past focused on the export market began to rethink their strategy and this vast fertile ground for Mao, the development direction of future development.
Measures three-brand strategy to speed up overseas marketing
China is a big exporter sanitary ware, but mainly in the form of OEM or OEM export, making a small processing fee, while low-risk and quick results. Form from the export trend is extremely unfavorable terms, foreign companies have long used the advantage of cheap labor in China allows domestic processing enterprises in the production of only a modest amount of processing costs, resulting in the number of China's foreign trade towards the simple expansion of exports the amount of increase is substantially less than the increase in export volume, exports decreased efficiency, into the only important foreign exchange, does not hit the error card. Despite our many products in the quality, performance, process and technology with the international advanced level has been small, but the disadvantage is the increase brand bathroom, fully passive state, the current crisis gives us a clear understanding of a single export processing risk and the conflict between sustainable development. China's health in the future development of enterprises should pay more attention to construction and development of own brands and develop its own brand, brand awareness and good planning. For the characteristics of foreign trade enterprises, enterprises should fully understand the market changes, moderate grasp the scale of processing, the creation of OEM and own brand combined with the OEM to determine a reasonable proportion of own brand, not only through the OEM learning master the world-famous brand management and technology, but also broke through its own brand reputation in the domestic and international markets, expanding its own brand of market share, improve the competitiveness of enterprises. Before the crisis broke out in Chaozhou several foreign trade enterprises in the Southeast Asian market had started its own brand marketing, brand joined in the form of open stores, so when the economic crisis, the impact on small businesses.
In short, with the comprehensive competitiveness of enterprises in China sanitary increasingly, in industry standards, product quality, production technology and other aspects of advanced health and growing gap between the small enterprises. With increased competition in international trade, the traditional low-cost export processing path in the new form must be properly adjusted. The formulation of national policies in the future will also encourage innovation and brand strategy guide, rely on cheap labor and the expense of non-renewable resources and the environment, foreign trade development mode will gradually be limited, China should take advantage of health enterprises to speed up enterprise restructuring, the crisis, self-improvement, to develop a viable response to the development of strategies to broaden the market.
Bathroom Hardware Industry How To Deal With Three Foreign Trade Difficulties, "the Mountain"
