subject: 5 Ways To Draw Attention To Your Trade Show Stands From Outside The Booth [print this page] You've drawn attention to your company's event presence with advertisement before the actual show. You've created a great booth that speaks to your company's brand and is sure to catch the eye of your target audience. But have you considered one area that many exhibitors forget?
The area outside your trade show stands is one of the most important places to target your presence. These tips will help you catch the eye of passerby, bringing them into your booth where you can turn them into a sale.
Tip 1: If It's Moving, It's Getting Attention
Human beings are hardwired to direct our vision to something in motion. If we see movement from the corner of our eyes, we'll automatically turn to look at it. The impulse is a remnant of our hunter ancestors, but it can be used to your advantage at events. If you can create something that's moving and related to your booth, you'll automatically generate more traffic.
There are many way to have a moving component, and they will vary depending on size and structure of your exhibit, and on what you're promoting. However, the best option for a moving part is to have it oriented for easy viewing. If possible, make it perpendicular to the direction of traffic on nearby walkways. If it's perpendicular, it can be viewed as people approach it, making it more likely to catch their eye.
Tip 2: Overhead Is A Good Idea
Banner stands attract attention, but only if they can be seen. Whenever you put something less than 6 ft off the ground, you are risking it being covered by the crowd. At packed events, the sides of the booths may become completely invisible, hidden by the passing people. Put your most important and eye-catching material above people's heads, but angled so they'll see it easily.
Tip 3: Add Audio To Your Trade Show Stands, but Do It Carefully
Audio can be a great way to draw attention from across the event floor, but making your audio distinct from the other noise can be difficult. One of the best ways to use audio effectively is to consider what you're promoting. If your banner stands are focused on a musical artist, there is no problem with his or her music having a strong presence. However, if you're a technology company, you want people to be able to discuss in your booth without blaring music.
Tip 4: Place Banner Stands Strategically
Banner stands are small, highly portable mini-displays which are used in conjunction with your display. They are easy to carry and set up, and can stand alone virtually anywhere. Depending on how many visitors you are expecting, placing a banner stand on the ground may be a good idea. However, large numbers of people can turn banner stands from attention-getters into safety hazards. Most professionals place them higher up, either attached to the actual display or otherwise safely out of harm's way. Tall banners can be the exception to the rule, and are very effective and visible.
Tip 5: Pick Your Colors To Be Picked Out Of A Crowd
When an individual first surveys a scene, one of the first things that catch their attention is well-chosen color schemes. Contrast and color harmony can be a major factor in drawing more traffic to your booth. However, ensure that you don't use colors which contrast too much with your branding. If you have a particularly identifiable color scheme, stick with that and highlight using brighter colors.
