subject: Go Shaklee – Brilliant Tool Or No So Bright? [print this page] Go Shaklee is a platform to use email broadcasts to generate leads. You simply send a broadcast email enticing your prospects to click on the link to the company website. If they want more info after watching the company video, they enter their info and your backoffice tracks all of their contact info. You can then use your prospecting skills to follow-up with them. It really is a brilliant and handy tool to use.
So what happens when you run out of people to send emails to? After all, with one email blast you could have your entire warm market covered, and then some! After you have contacted all of the prospects that have provided their contact info, is Go Shaklee good for nothing at that point? Maybe not.
The key is finding ways to drive other traffic to your Go Shaklee website, other than your friends, family, co-workers and other warm market candidates. Traffic that realistically could be unlimited.
There are millions of people across many countries searching the internet on a daily basis looking for natural, earth friendly products. And this demand is increasing rapidly as green global awareness spreads.
You can reach out to these people, your ideal customer, by leveraging tools other than email. For example, social media is a great way to find people looking for what you have to offer. Blogs and forums are great places to join conversations and start relationships.
I will offer this warning though, if you try to hard sell people and take advantage of the relationships you have entered, you will surely hear a few choice words from them. You must remain ethical using social media.People are totally turned off by the hard sell.
Social media is a fantastic tool IF you know how to use it correctly, and can drive unlimited, qualified prospects your way. There is a huge opportunity given the demand for what Shaklee has to offer. Find the people who want what you have, fill the need and experience success.
