subject: When Trade Show Exhibits Operator Becomes Client: Using Portable Exhibits At Career Fairs [print this page] The majority of trade show exhibits are designed with one audience in mind. They are tailored for a prospective client and geared toward making a sale. Well-made portable stands can certainly be key for making money, but they serve another important purpose: presenting your company to prospective employees. In some cases, this means they will actually be set up and used at a targeted career fair. Even if they are not used outside of the actual trade show exhibits' hall, they will still be viewed by individuals who you might one day wish to employ.
Trade Show Exhibits Optimized For Potential Employees
A potential hire is very different from a potential sale. The customer may have little to lose if the deal is unsuccessful. An employee, however, has a reason to pursue you. He or she needs to make a living, and if they decide your company is their best option, then they need to pursue you. When dealing with a customer, you are the one who needs them. When dealing with a potential employee, it's an even balance.
Using Portable Exhibits Outside The Convention Hall
Displays can become a powerful tool during a job fair if they are targeted to attract desired employees. At a job fair, prospects are often overwhelmed by a large number of companies. Even if the fair occurs in a small room with a handful of companies, the entire process can cause valuable opportunities to be lost in the shuffle. By bringing along your display, you provide a strong company presence. You are known in your field, thus visitors can find you easily based upon your name alone. Without the booth, you might miss valuable prospects.
Incorporating A Booth In An Interview Situation
Depending on the type of job fair, it may be possible for potential workers to interview at the event. If so, you need to ensure that you've got the staff to handle it, the necessary paperwork, and a quiet place for the interview. At very least, bring along something to hold resumes. In a slow economy, people can become very pushy for jobs, and they will hand out resumes and business cards like you'd push literature at a convention. Even if you are not interviewing at present, take down the name of anyone you find to be interesting.
A job fair is a great way to meet potential employees face-to-face in a casual setting. By bringing along your portable exhibits, you are strengthening your brand image in the mind of attendees and ensuring that no prospect will lose you in the crowd. Whether you have current openings or not, you don't want to lose any bright minds that might contribute to your next years of business success.
