subject: Unpredictable Changes Of Textile Enterprises Should Avoid Long [print this page] Textile companies springing up, the Nantong, the stove is located in the ginger, Sichuan and Hong Kong, Zhihao, Samsung textile clusters, as many as thousands of textile enterprises, everywhere we look, in the new standard factory, a thriving scene. Anti then, textile enterprises continue to increase in products bring a certain degree of difficulty of access, investment and immediate small enterprises to take irregular competition and thus disrupt the market, would be harmed seriously mislead consumers, coupled with some enterprises lack of standardized management, the cause of this domestic market is not optimistic.
I served in the company experienced such a thing, the company sold the feature pages of printing series Four set has been ranked number one, because the company uses a high-grade fabrics, good quality and defects, price range, are consumers, The profits the company is not high, only to play a profitable book sales, to attract popular terminal only.
Sales floor to make such decisions, a strong feature page from suppliers cut prices printed series of fabric sales, to reduce production costs, in order to enhance corporate profit growth.
Over-supply companies to suppress the price suppliers, suppliers to earn a modest profit, have to steal less from the quality of products, processes and raw material composition of components, leading to supply lower quality. A price of a cargo, corporate purchasing back the fabric defects increased a lot in the process of cutting fabric defects can not be used, resulting in more semi-finished items failed, but the lack of standardization in the management of enterprise management, production process, not strict, mismanagement, appears more refined nonconforming items, raw material prices are under control, but greatly reduced the quality of procurement back to the end not reached the point of enhancing corporate profit growth, but led to production costs. Therefore, the procurement of quality raw materials directly affect the costs and benefits of enterprises, enterprises will directly affect the value of customer satisfaction, but also reduce the cost and reducing customers to buy enterprise manufacturing costs.
With my years of management experience summed up textile, home textile enterprises should continuously update their thinking and adjust their strategies. To develop detailed "brand strategy" and with dealers, suppliers, employees, established the "three good faith" relationship. Cooperation with distributors not only provide quality products remain in the level of guidance in the market, marketing, training, marketing, management, establishment of manufacturers and distributors are also win-win situation.
The company has served this situation occurs, Hubei, a dealer to get a 2000 four sets of yarn-dyed kit Group buy orders, companies recognized in the proofing process is used in high-quality fabrics, and in the production process are done proofing to a fine production, when the sample was quickly sent to distributors and customers signed contracts with 30% advance payment. However, enterprises in the production process, the blind pursuit of profit maximization, using low quality raw materials as raw materials for blending with the production and performance of the contract period in accordance with delivery schedule. But three days after customers receive product that is found in 2,000 products and samples of products for some of the inconsistencies, the customer strongly demand a replacement or return. No consensus was reached by mutual agreement, the end of which more than 1,000 sets of customers will not meet the requirements of the product samples back to the dealer, distributor directly to the products back to the company, so to greatly discount the degree of brand reputation and integrity of the enterprise distributors degree, the enterprise itself will suffer.
Between enterprises and dealers not only reflected in the distribution of benefits, quality assurance, and market build and so more shows on how to sell products from the warehouse to consumers, generate profits, the ultimate goal of our dealers. Dealer is not the lack of products, not technology, but marketing ideas. Ideas determine the enterprise can help dealers really focus on commodities or products into profits, the goal of every dealer dreams, but to teach dealers "Midas touch" of the spell is most useful to the dealer. Is the so-called "to teach him to fish, rather teach him to fish."
For example, in product promotion, divided into the three products of low high school grades, for different consumer groups to promote different products;
Terminal image, the image of unity in accordance with enterprise VI design, increasing brand affinity; channel expansion, the optimal channel to take measures to repeal invalid network; branding and promotion, step up publicity to increase the brand's mode of transmission; price premiums, the distinction between monopoly and the difference between wholesale and increase profits dealer channel; promotional activities, and many more outdoor activities, mainly to increase the frequency of the brand; logistics services, with the fastest speed, good service real maximize customer satisfaction; by over various aspects of strengthening, distributors achieve good results, and thus drive business sales. Textile products to distributors with the purpose of profit.
Unpredictable Changes Of Textile Enterprises Should Avoid Long
