subject: 3 Quick Tips for Easy List Building [print this page] In many ways, list building can be an art but it still involves some very targeted knowledge. Given below are a few simple tips that will help you along with your list building venture.
One of the biggest rules for list building is to create high quality products and information for your subscribers. If an Internet marketer fails to build a good list is not because he or she has not tried hard or taken action it is almost always because what is given to the subscribers is not usually worth someone's personal information. If a person decides to share her information with you, she expects to get something good in return for it. For example, let's say that you're putting together a dog training newsletter. Now, to truly serve the people who have opted in to your list, you need to give them good information on a regular basis. If your plan is to simply rehash the same information over and over again, the people on your list will eventually figure it out and un-subscribe. So it is always better to focus your attention on working hard and giving reliable value. Creating such targeted, relevant information is certainly not a big deal. It also, sorry to say, isn't incredibly easy either. You will have to work hard at helping your subscribers get the best information. To do this well you will need to stay updated with your niche so that you can continually send out good information to your subscribers. When you build a squeeze page to get subscriber information for your list you need to make sure that the page has a good conversion rate. That's true: you need to consider all of the things that will make it easier for you to turn traffic into subscribers. One of the best ways to do this is to put testimonials on your page. The testimonials add incentive for people who are not yet sure if they want to give you their information. Don't take this particular tip lightly because what really matters in the end is how often you are turning a site visitor into a subscriber. You could even take one more step and put up audio testimonial files from current subscribers to your list to put potential subscribers even more at ease. When you look at other squeeze pages you will notice that few of them actually put forth any effort. This means that you have a bigger opportunity to get as many subscribers as you can. You have to try and think out of the box to really get the most out of your squeeze page. Think and analyze what all factors would make your subscribers feel comfortable. Write down everything that can raise your conversion rate (things like testimonials and easy to find opt in boxes).
This might sound like a strange tip but it makes sense to include a 'sign up' link in your newsletter. If you want to use a plain text newsletter then the link should be at the end of it. This will probably seem like it isn't needed but it will have tremendous value later on when your subscribers forward your newsletters to others or when a webmaster reprints something that you have written. This is an easy way to take advantage of the enthusiasm of your subscribers.
If you know what you are doing it won't take very much at all to raise the number of opt-ins for your list. The tips in this article are great for helping you raise your opt-in rate.
