subject: Compare Prices for Public Relations [print this page] In the UK there are over 2000 PR agenciesIn the UK there are over 2000 PR agencies. All of differing size and experience.
If you are looking to take on a PR agency to help you with a campaign, then how do you find the right one to work with?
Do you look at a local agency?
Do you go onto a search engine and go with the first one that comes up?
Using a service like Marketing Quotes can be a better solution as the service is impartial and is in place to help you find the right agency.
There are a few things to consider when selecting a PR agency to work with:
1/ How long have they been doing Public Relations?
2/ Are they part of a registered body (such as CIPR (Chartered Institute of Public Relations)?
3/ Are they local (as you may well want to visit from time to time)?
4/ Have they experience in your industry?
5/ What do they charge?
All PR agencies are different, some are very industry focused (only working in specific industry sectors such as Defence, Food and Beverage, Medical etc.) and due to their media links and client base, find it easier to work in one sector. Some are more general, working with a wide variety of clients. Both have pro's and con's as to being able to support you. Industry specific agencies may have a good handle on your market, however may be blinkered by only working in one market. However due to their contacts they may be able to get results quick.
All Public Relations companies are different sizes, and therefore will charge varying prices which would relate to overheads, staff costs etc. London based firms tend to be more expensive due to their location, however there is a greater concentration of PR agencies in London than other UK cities.
Choosing a PR agency that is part of a registered body is not a guarantee of quality, just that the agency feels having the seal' gives them additional credibility which in a way it does, but should be the icing on the cake.
By using a service like Marketing Quotes and getting quotes for public relations you can compare a few local agencies (specifying experience in your industry) and compare the prices from the agencies. Price is always an important factor when considering which agency to use, and paying more does not always mean you get a better job; true that you do get what you pay for, but with PR it does not always work like that, as there are other factors to take into consideration.
Simply fill out our quick form on Marketing Quotesto get quick quotes today; we are impartial and there to help you get the best solution and help you find the best PR agency to help you with your marketing and get you the best media coverage and value for your money.
