subject: Improve Natural Search Rankings [print this page] Some people are just too smart thinking that they can succeed doing business online without having to deal with search engines and how they really work. Unfortunately for them I should say, what they are thinking is absolutely wrong. Yes, there are several ways to promote a business on the internet, but hey you just have gotta admit it - getting your website on top of the Google search rankings is just the best way there is to let your business soar up high.
Commission your content writer to compose fresh blog posts, and upon publication, your website will appear at the top of relevant search results. You can strategically time the publication of your new content with your marketing campaigns; for example, if you are launching a new product, then your content writer can compose blog articles that specifically target the niche keywords - bringing in a surge of traffic just in time for your product launch.
Let's pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit.
The best type of links to get are simple inbound links, to improve your website ranking. These are obtained by other website owners linking to your home based business opportunities website because you are considered an authority in a particular filed or the article/web page is particularly relevant. These type of links will come if you produce high quality content web pages, but they come slowly.
Determine what keywords to use on your pages based on relevance to your business, search volume, and how difficult it will be to rank on the first page of Google. Identify critical long tail words (high conversion rates, low competition). Make sure you use your selected key words consistently in your page title, URL, (H1, H2 and H3) tags and in your page text.
Select right keyword phrases for the site. This is a tough task. Focusing on one word is not sufficient. Place yourself in the visitor's shoes and see what you would put in the search box to get the relevant page. Use those phrases plus you can take help of Google Analytic Tool.
The search engines want to give you the most relevant search results, so two sites being equal in all other things, the one with the link from the Boston Museum of Science would get ranked higher. Now that's not the case for links from every website. For a link to give your website "juice", it would need to be one Google thinks more highly of than your current one. Take the rocketry site in reverse, for example.
