subject: Sports: Then & Now [print this page] What would you do if you had to know the breaking sports news? Switch to a sports channel or perhaps just login for sports news online? But it hadnt always been so easy.
Over the centuries sports has received mixed responses from the public. In the Medieval Age, sports hardly received any attention as people were busy toiling for a living. Sporting activities gained prominence only in the Victorian Age when weekends were declared as holidays and the government also sanctioned sporting events. Then too local games held in the villages hardly had a wider audience.
However in the later centuries, technological advancement gave rise to an increase in world wide exposure for all kinds of sports. Newspapers carried the breaking sports headlines in separate columns. People could also subscribe to sports journals & magazines that gave the current sports news. All the sports news was delivered at the doorstep. Then with the invention of the television, people could enjoy the luxury of sitting & watching any game in any country right in their living rooms! Sports soon gained commercial value as sponsors were now found for every event. Soon private sports channels were launched that were dedicated to solely providing current & breaking sports news.
With wireless and mobile technology, now telephone service providers also offer premium SMS packs that give you the breaking sports headlines daily on your phone. Many IVR services also make it possible to actually listen in to live sports commentary. With increasing no. of telecom networks and an equally escalating demand from the consumers, these services are provided at competitive rates. So its simple & easy to get the current sports news at your fingertips!
The popularity of the Internet and the growing no. of home-based internet connections soon led sports lovers to opt for sports news online. The big companies recognized this phase and a plethora of websites thus came up that provided the current sports news. From local rugby games to international sporting events like the Olympics, these sites have the news from every arena. Videos of previous matches, exclusive photo gallery & related player statistics are all to be found at one place.
Extreme sports like bungee jumping, sky surfing, mountain biking etc, have also been taken up by online sites. Such sports are not always covered by the newspapers or the sports channels that mostly concentrate on the breaking sports news on a commercial basis. But online, one can find sites dedicated to extreme sports. Many sites offer membership and the chance to form your own sports community. An extreme sports community allows people to share tips and sporting experiences online. Registered users can upload their own videos and blogs that is shared among the other extreme sports community members.
With technology advancing everyday its anybodys guess what the next generation sports coverage will be like. As ground breaking records and breaking sports headlines are made everyday, it is to seen it reaches the masses in future.
