subject: Bpo Service: Tapping Seo Leads [print this page] Many call centers across the world are doing search engine optimization (SEO). Clients want to take their business to the next level and nothing is better than trying for lead generation online through SEO. Studies have proved that consumers across the world are using the search engines like Google and Yahoo to look for information even when they are buying offline products. Any client who ignores the power of the search engines would be squandering away a lot of business. However, not many BPO units are doing the sales lead generation through SEO correctly. Many find that they are getting the required amount of traffic and they are also doing well on the Search Engine Rank Page (SERP). But when it comes to getting leads, they are not finding a foothold.
The reason can be attributed to a number of factors. To begin with, the call center needs to have a proper SEO plan and what kind of traffic they want on their site. You have to target the right demographics online. This is important because it will determine the kind of keywords that you will use to optimize the websites. BPO managers need to understand the psychology of the user who will look for products and services online. What kind of keywords or phrases are they more likely to use? To illustrate this point better, let's look at a corporate website. The sales lead generation experts have to determine if the website is targeting the clients of the business or the customers. If the keyword research is not correct, the website will find many visitors who do not add value to the business that you are trying to grow up.
When you get the right kind of people coming to you, your task is to contain them and turn them into leads. BPO service designers and content writers need to create a website that provides consumers with what they want to have. The website must be pleasing to the aesthetic senses of the customers, and user friendly as well to a large extent. The navigation of the website needs to be smooth. The whole idea is to allow the user to have a worthwhile experience when they are looking through your website. The website is like the online brochure of the client. If the call center planners can get the sitemap and other aspects in order, the work on the website can impress even casual visitors into making a purchase.
The final nail that drives the visitor home and converts him into a consumer is the sales lead generation form. Many websites contain lengthy, cumbersome forms that online users are expected to fill up to contact the client. They don't just put off the users; they also ensure that users never come back to the site! Keep the forms simple and easy to answer. BPO service units can do well to have phone numbers at convenient locations on the website. And the answering service team has to cover all the emails and calls that interested consumers make.
