subject: Google Adwords Campaign Management Targeting Cpa Bidding [print this page] It is our pleasure to announce a new enhancement to conversion optimizers. This new technology is called target CPA building. Once you acquire it, it becomes possible to set a bid that is indicative of the average amount you are willing to spend on a conversion.
This is a shift from the past, where you had to indicate the maximum you were willing to pay.
In 2007 we did launch the conversion optimizer. It was a tool that was intended to improve your campaign ROI. But how does it work? Its working principle is simple. First, it makes an analysis of your conversion tracking data. Thereafter, automatically, it adjusts each auction bid. Since its launch, it has been our joy and pride to hear from our clients, that after they implemented the conversion optimizer, they have noted considerable ROI improvements. Mathematical analysis indicate that majority of its users have noticed a 14% decrease in CPA, and a 21% increase in conversations.
The improved optimizer is as a result of your feedbacks. Such feedbacks have informed us on what you think in regards to the average CPA as far as managing your online adverts is concerned. It is our sincere hope that the additional CPA bidding will make your efforts to boost adwords ROI easier. However, it is not necessary to make any changes to your campaigns, if you are content with your conversion optimizer campaigns.
