subject: Lighting Enterprises: Money To Create A Warm Winter Infant [print this page] Abstract: In the face of 50 years or once in 100 years the global financial crisis, still in its infancy in the lighting business is a kind of test.
The face of 50 years or once in 100 years the global financial crisis, still in its infancy in the lighting business for a serious challenge.
In 2000, Huawei CEO Ren Zhengfei made a call for the winter coming. Lighting at this time is the form of a good business when the time Huawei has reached 15.2 billion yuan of financial sales. By 2008, Huawei three times, the winter comes, be prepared to operate this business are thinking is the need to learn.
The financial crisis can be said to advance and accelerate the industry reshuffle era. With the lagging performance of the financial crisis, business is really sad in 2009, this should be the coldest winter.
The characteristics of our lighting business
Most of China's lighting industry in the year 2000 after the company into the fast growing period, the relatively large profit margins, coupled with the industry is not standardized, making the rapid accumulation of most of the profits of enterprises were covered everything, everywhere are cheering, always have applause. At that time, told me a lot of professional managers, corporate management is chaotic, the boss is not improving. I then said with a smile: "Now the boss the number of money 24 hours a day the number of finish, there will also consider the establishment of management systems; to your boss, only 12 hours a day put the money count, he would management system began to consider the establishment and management improvement. "
By the end of 2005 to early 2006, some enterprises began to concern the internal management of enterprises, making it the industry line brand. In this process, some enterprises gradually become a "flash in the pan" representative. These enterprises have a significant characteristic is that relying solely on market pull. When the time came today, we can still see the whole lighting industry, many of the business or such a mode of operation: hired a marketing professional managers, professional managers in the company almost did not take into account the situation of the entire transportation system to do , by industry, some media publicity and so-called personal marketing strategy, over half a year, in addition to professional managers often self-publicity in the media, and the rest is business trouble. Then, there are business owners began to hire the professional manager, followed by another company in difficulties. Eventually repeat the farce played out on the scene.
Marketing centers on the lighting industry settings, than other mature industry is relatively backward. Many companies such as setting a market leading business personnel, director of business development under the market, sales director, director of marketing, have returned to management. Coupled with lighting industry marketing in the overall low quality of personnel, marketing director can not stand the company to develop the system level marketing system, sales of single-minded pursuit, eventually leading industry companies "leading the trend in 2023 "chaos.
