subject: Web Marketing Strategy - A Good Web Site Is A Web Site That Works! [print this page] How can you know if your website is a great website, or what is a good website?
A good website is a web site that works, if you have created your site to sell several products, you can say that your site is a good website if it does sell products.
ASK Yourself THE FOLLOWING QUESTIONS TO KNOW If your Web site Is really a Good Website
* Who cares? * What are you searching for? * What type of visitors do you have? * Which is your priority? * How should you measure your success?
WHO CARES?
If the web site belongs to a company, then the web pages do not belong to a single person, there is not just a single person that can state if you have a good web site, so you'll need to locate the people who are vitally interested.
But yet again, as the web site belongs to All of the company, the people on your company who care enough to judge the web site, should be asked to join the team and take some responsibility about the design of the web site.
WHAT Are you Looking FOR?
Each and every department can have their own objectives, goals and aspirations, each and every one has his own idea with regards to what is a good website, but they need to think as a company, and the conclusion must gratify most of them, and if you can, you must create a good webpage for all of them.
WHAT Type OF Visitors DO You have?
Each and every web site has first time visitors, returning visitors, curious, buyers, people who came by mistake, individuals who spend a brief time at the website, people who spend a period of time at the website, etc.
What kind of visitors would you like?
Which is YOUR PRIORITY?
As soon as you know what everybody desires, you will have to prioritize everybody's objectives.
Will you go after escalating visits, selling more products each visit, provide more info concerning the company and its products, enhancing customer satisfaction.
After a discussion, that will rely on how many individuals is giving their own opinion regarding who cares most, you'll end up with your own variety of priorities, and also the ones who will not be happy with their request, at least you'll know why.
HOW Should YOU MEASURE YOUR Success?
How can you be certain that the numbers which you are getting are telling you that your site is a good website, It depends..
* If your main priority is to obtain visitors, then www.Alexa.com and its ranking can assist you on that, but you can likewise make use of some javacript and or cookies. * If your primary goal is revenue then the sales will have the leading voice. * If you are going after customer satisfaction then you have to agree with the other members of your company how you will gather satisfaction data and how will you weigh it.
All of the information which you gather must help you take business decisions. It is not an issue of obtaining as much info as you can, simply because a lot info could be as bad as not enough info.
Make sure that you keep on measuring your success, make it part of a continuous improvement procedure, simply because the web changes month after month.
Then you'll truly be able to discern if your web site is a good web site.
