subject: Here Are The Five Main Reasons To Use An Email Marketing Software Product [print this page] Internet marketers have been employing the use of email marketing software to assist with their business needs for many years and here are 5 reasons why you should too.
Immediate Traffic Generator
What's better than free traffic?
Free traffic that's highly targeted!
When someone signs up for your email list, those people are showing curiosity in what you do and what you have to offer. So in return, whenever you send an email to them they will most likely open it, read it and click on the link available, what does this mean? - instant traffic to whichever site you want to send them to!
This is how the most skilled and top Internet marketers get immense surges of traffic to any targeted website of their choosing. They just send an email out to their contact list, sit back and instantly enjoy the benefits of thousands and thousands of hits stemming from the email.
Follow Up With Your Leads:
No matter what kind of business you're running, you'll find that most people do not buy from you immediately. They often have to be exposed to your materials 4-5 times before they buy.
Having a list of leads in your mailing list means you will have the ability to keep in contact with them, which means more of a chance to encourage them to buy. But if you do not employ the option for your visitors to sign up for your list, you'll most likely leave a lot of money on the table.
Capitalize on your Profit Funnel:
One of the best things about using an email marketing software to handle your list is that any new leads will be placed at the front of your follow up emails. That means you only have to set up your email campaigns once.
With this software it doesn't matter if someone opts in to your email list today or even in a year from now, they will still go through your entire campaign automatically. This allows you to gain even more the profit-making potential from each and every lead you enlist.
All of this is done automatically so you don't have to keep track of anything other than your profit revenue.
Tracking:
One of the most key components of marketing is tracking. It is crucial know what's helping to grow your money making potential and what is not. The only way to find out is through the use of tracking.
Which emails are making you the most money?
What emails are causing people to unsubscribe from your mailing list?
You want to continue what's working to make money and do less of what's not. Most email marketing software products now give you the ability to track when someone opens your email and also know when someone clicks on them.
Automation:
As mentioned earlier, one of the key components of email marketing software is to help manage your lists automatically. Don't waste hours and hours trying to create and send personalized email messages to your different lists any longer. Email marketing software will do the work for you. Furthermore, you also won't have to worry about trying to figure out how to do, handle, and analyze split testing when creating a new email campaign.
Everything is done automatically by your email marketing software. This software allows you to easily personalize your emails just by using the FIRSTNAME type variable. The software is even capable of automatically filling in the name of the recipients without you ever having to know or remember any of the names.
