subject: The 3 Mistakes In Online Marketing That Even Pro's Make [print this page] Online marketing is a difficult and often subjective subject. Its for this reason, some online marketers are suitable to catering towards one type of audience, and some are best suited to sell to others. This is because the techniques employed by many leading online marketers such as market leadership experts around the world, would fall flat on different audiences.
However, there are occasionally even those leadership pros that actually make mistakes when they sell to their regular viewers, with whom they have developed a relationship. What follows is my list of 3 mistakes that many professionals are making, which, whether you're a leader of marketing or not, you could learn a thing or too from.
1. They're not original.
I'll be brutally honest here, many online marketers have no originality. They simple do the exact same thing that other popular players do, and make some money as a result. They are however, crippling their returns, because existing players are making some pretty big bloopers.
When you develop your marketing campaign, don't just use the copy and paste method that so many other failing start ups use. Don't use a pre-made template website where you simply changed the name at the bottom. If you're unoriginal, you will make poor returns. Pro's can only get away with being unoriginal because they spend enough on marketing, and have big enough email lists to be able to get by anyway. If you want optimal returns however, you'd be good to carve your own path, use your own leadership skills.
2. They haven't changed with the times.
The online marketing landscape has changed much in the last decade. But the crazy thing is, that many pros are still using sales pages that are identical to 10 years ago. This is simply ridiculous. If you look at TV advertising, you'll notice that 10 years makes a big difference in the way products are presented. So if you're still using yellow highlighting, massive red titles, 3,000 words of sales page, 10 fake testimonials and a massive 'buy now' button. You may need to take a hard look in the mirror and think to yourself. "Do these methods still work now, on a more educated online audience that are more savvy to marketing tricks?". This brings me onto my final point.
3. They assume their visitors are dumb.
I get a little sicken every time I see a campaign that speaks to its visitors like they're fish waiting to be caught by a net. Many click bank style campaigns stink so much of insincerity that they're an easy 'bounce' decision for anyone who knows anything about the internet. A great example is this, online marketers have for so long, used the 'Wait.. before you go, I have a discount for you!" trick, that potential buyers these days automatically leave the page to check whether a discount is available. These old and offensive techniques are now seriously eating into affiliate and vendors profit margins.
