subject: When You Shop - The Golden Rules " [print this page] "It is a fact that buying diamond jewelry involves a big amount of money. If you want to end up with a smart buy, brush up on the basics about this precious stone.
Blue-white diamond is a term that is used by jewelers to describe a diamond, although fewer people use it these days. A suspicious diamond dealer will usually tell you that a blue-white diamond is of higher quality than other types, but the exact opposite is actually true.
The fluorescence that the diamond produces when ultraviolet waves pass through it is where the term blue-white diamond originated. It is because of this fluorescence that a transparent diamond becomes ""milky"" when under the sunlight, therefore reducing its natural value. Avoid jewelers who are fond of using this term.
When you see the word, ""Sale"" on a newspaper ad or a sign outside a jewelry store, this doesn't necessarily mean that you can save money when you buy from them. Some sellers of jewelry are using this scheme to earn more money. For example, a piece of diamond is said to cost $500 as its original price but it will be on sold for a discount of 50%. That means the reduced price will now be announced as $250 even if the real value of the said jewel is actually only $200. So in the end, the jeweler ends up making $50. When you see that ""Sale"" sign, don't immediately fall for it.
Thre are three most common types of diamonds in the market today. The rarest diamond of all types, the Pink diamond is the most expensive. For many years, white diamond was considered as the most beautiful diamond all over the world until the discovery of the pink kind. White Diamonds are being produced by most diamond mines all over the world today. They are most of the time brilliant and are of high quality while Champagne Diamonds have natural colors that can range from light straw to cognac.
It is wise to bring along someone who knows how to spot good jewelry when you shop. Try doing a research about these things as well, especially if you seem to have developed a passion for them. These are not cheap and you surely can't afford to buy something you'll regret.
