subject: Band Marketing Tips: Using A Trade Show Stand To Sell Your Merchandise [print this page] When you're trying to get your band off the ground, nothing is more important than gaining fan support without selling out. Offering your merchandise is a great way to stay true to your music roots without ending up in the poorhouse. In order to sell the most merchandise, you'll want to use a display that shows it off and attracts attention.
How A Trade Show Stand Becomes A Display
Using a trade show exhibit may seem counterintuitive at first; after all, you're at a concert, not an exhibit. But the basic principle is the same, whether it's the concert hall or the convention hall. You need something that will attract the attention of the crowds at your performances. You need something that will catch your fans' eyes, reinforcing your identity. That's the same goal that a company exhibiting at a convention shoots for. There are many companies offering solutions for conventions; you can use that same type of trade show stand, but modify it to make your own statement.
How To Design Your Trade Show Exhibit
The most important aspect is that your unique design is as creative as your music. It has to fit your personality - it needs to be as real as your music. Consider doing some draft drawings while listening to your band's music. You might find yourself inspired by the melodies. Next, consider the actual logistics. How many people will be working as part of this booth? How much inventory will need to be stored? As mundane as these questions seem, they quickly become important when you're actually using your new system.
Organizing Your New Merchandise Booth
After you've completed the design process and had the trade show stand delivered, it's time to start actually putting it to use. The first thing to do is get all your merchandise into one place and organize it on the table. Consider what you want to promote most, and give it the spot of honor. Usually, bands choose to promote their CDs at the trade show exhibit, but if you prefer to favor something else, simply adjust its placement accordingly.
Finding Staff
It is generally not difficult to find people willing and able to act as your staff. If you've got another band you work with, you could consider using them. Ensure that your staff is reliable, because they will be handling your money and could easily make trouble. Your staff should also be knowledgeable about your music and your band to answer any questions a fan might have.
Leaving Time On The Big Day
When it comes time to actually sell from your trade show stand for the first time, be ready to relax. You can't let its performance impact your performance. Trust in the design, and trust in the people you've chosen to run it. You'll be there to get the report once the night is over. In the meantime, you've got other things to focus on.
