subject: Promotional Products Have A Greater Impact When Handed Out In A Unique Way [print this page] So much focus goes into the advertising items that you purchase but the items themselves are not the only way to get your business noticed. There is a lot to be said for the way in which you hand these items out to customers and the more uniquely you can distribute these products the greater the effect that they will have in drawing attention to your business.
When you choose promotional products for your business it is good to consider the different ways in which you can promote your business while handing out these goodies with your contact information on them. Having a character pass them out is a fun way to draw attention to your business and if you are in a strip center or shopping mall, then doing this during a busy time of year throughout the area may truly attract you some instant business.
If you are considering having a person dress up in costume to hand out your promotional items in this type of public setting then you may want to think about purchasing a super sized promotional t-shirt that is imprinted on the front and on the back for the greatest exposure. This is a good way to help attract some additional attention to your business.
It is actually more effective to spend less money on your promotional items ordering a lot of smaller items and using the additional money to imprint a big t-shirt and dress up an employee in costume. This will make the items that you are handing out seem more important and people won't soon forget having received that free item from that fuzzy bear or over sized toad. The character you choose to pass these items out is really irrelevant and if you decide to use this method of advertising regularly you will want to make sure that you change up the costume and character to allow you to catch people off guard.
Another incredible advertising idea that works well in distributing promotional items is having performers in front of your shop like musicians or characters that interact with each other like mimes or even a human statue that moves only on occasion to attract some attention. You can either assign a real person to stand with them and pass out promotional items to passersby or you can place a basket next to them inviting them to come and take a free item. Whatever you can do to make your shop stand out the more effective your logo imprinted items will be.
