subject: Paid Per Click Or Link Popularity- Adjusting Your Marketing Budget [print this page] There is much to say in relation to pay per click advertising and link popularity. I will briefly explain the two and the merit of each.
Pay Per Click Advertising, simply abbreviated as PPC Advertising, is performance based advertising where advertisers spend money for every visitor who comes to your website, depending on your goals. This is a new form of advertising promoted by Google. With this type of advertising, webmasters will be able to quantify the ROI and adjust your marketing budget accordingly.
Why do advertisers use PPC advertising? Simply put, advertisers can get an idea of how much they spent and what they expect from it. If a poster costs $ 0.50 per click, then he can expect a certain number of visitors with certain budgets. In addition, PPC advertising is one of the fastest ways to get visitors to a website. Registration is simple and an advertising campaign can be prepared for as little as five minutes. If a webmaster wants to grow big and fast and has the means to do that, then PPC is probably the best way to go.
Link Popularity on the other hand is geared towards long-term survival for a website. One drawback of link popularity is the time for receiving large number of links from other websites. It can take months or more. Moreover, the link popularity is more permanent than PPC advertising. Once your budget is spent on PPC, sources of new visitors are gone. Link Popularity stays there. If you have 1000 backlinks and draw 50 visitors per day, then chances are you'll get the visitors both in the foreseeable future.
Another interesting feature of building link popularity is that it costs you nothing in terms of money. All you have to do is write more content and / or submit their websites to free web directories widely available.
One of the major drawbacks of building link popularity is time. As you know, time is money. You will not have a lot of backlink in a short amount of spam or not buying a text link. In addition, you may not have much content and content writing take time. This restriction can be solved if you have money to spend. You can spend money buying copyrighted articles for the content of their websites. You can also buy some people who then submit their websites to hundreds of directories.
It all goes back to you. If you are pressed for time, you need to spend money to accelerate the process. But if I had to choose, I'd rather spend money on building link popularity rather than PPC advertising. The reason is simple. Constantly attracting new visitors, link popularity lasts longer than PPC advertising.
