subject: Recruitment Seo Made Simple [print this page] Recruitment SEO made simpleRecruitment SEO made simple. Right so you know you need to be found....Some quick basics first, to help you understand your Meta tags from your backlinks, your analytics from your keywords...
Recruitment SEO (Search Engine Optimisation) - is all about getting the right volume and quality of people (traffic) to a specific part of your site through search engines, by the use of "natural" or "organic" search results.
How?
2 ways...
1. On page Optimisation
these are the changes made to your sites' pages, so the search engine indexes them correctly and they show up against that person's specified keywords. This includes Meta tag creation, keyword density analysis and anchor text editing (and yes, we'll come to these in a minute). It can also include hierarchical and structural changes as well as technical changes involving the size of your pages and server up times (not lost you yet, have I?).
Meta tags are the HTML tags that provide information about the web page and can be found in a web pages source code. Meta tags may contain information about what the page is about with the most important tags being the Title tag and Meta description tag which Google often uses as the text you see displayed in the Google organic search results.
Keywords these are all of the keywords (geddit?) you need throughout your site and on each specific page that will inform the search engines how relevant your site is against your search terms. The Keyword Density is how many of those keywords and their related words are on each page.
Google PageRank(TM) is a link analysis algorithm developed by Google that assigns a weighted score for each web page. The score ranges from 0 (poorly assessed by Google) to 10 (a hugely trusted and credible site). Some say it isn't used much now, but hey, it's always better to be higher ranked than lower, so keep an eye on this.
2. Off Page Optimisation
These are all the activities you do on other web pages that build up a level of trust through the search engines. If another site thinks enough of you to link to you, then this shows you have a credible site. It's sort of like a recommendation and these recommendations are called Backward Links
The trick comes in putting all of this together, working out the right keywords, ensuring the technology is compatibility and that is where we can come in!
