subject: Thomas Sabo Jewelry & The Brand's Famous Founder [print this page] An informative discussion on the brand and its famous Founder.
This writeup follows the reader through the founding of the Thomas Sabo label label and its quick rise to the apex of the sterling silver gothic jewelry industry.
For over twenty five years, Thomas Sabo has been producing ever new stunning and popular jewelry collections - year after year.
The then 23-year-old artist could not have imagined that his business would eventually rise to become one of the world's top leading jewelry firms with more than 800 employees across the world.
Despite the unfavorable odds, he had faith in himself. In 1984, he founded TS jewelry in the Franconian district of Lauf. Toiling for many years, he has dedicated heart & soul into making his brand a success.
Six years following the founding of his brand, Sabo was able to secure the services of talented designer Susanne Klbli as the Creative Director for his still young enterprise. Together, they gave all their collections a unique look. Sabo's mission - to target the luxury sterling silver jewelry market segment - quickly yielded an impact.
In 1998, Sabo officially launched its first German shop, sited in Frankfurt am Main. Further exclusive outlets and shops-in-shops were opened in rapid succession - with greater than 120 spread over the 5 continents. Other sales channels are the approximately two thousand retailers and in-flight sales services provided by around forty carriers throughout the world.
Armed with innovative creations and consistent success, THOMAS SABO has become one of the top lifestyle brands targeted at both men and women. With its three product lines - Sterling Silver, Charm Club and, absolutely new, Watches - the Thomas Sabo label offers a huge overall range of extraordinary diversity.
Thomas Sabo Sterling Silver
The Sterling Silver Collection from THOMAS SABO always offers the perfect designs for current trends in fashion. With a keen sensitivity towards Sterling silver jewelry & an unparalleled for jewelry design, TS is a refreshing alternative to established luxury jewelry brands.
Sabo's gothic jewelry pieces are meticulously crafted from pure 925 sterling silver, incorporating detailed designs into lustrous sterling silver.
Why replicas & fakes are rising in popularity
In recent years, this brand name label has faced challenges in the form of countless offshore competitors with the talent, resources & ability to deliver equally intricate, beautiful and expertly crafted luxury gothic silver jewelry to bikers and other rock-culture lovers at a small fraction of original item prices.
Today, gothic fans are given a wide range of alternatives to original jewelry. Fans are wising up to the reality of branding, which is truly no other than an illusion. Brand is not something which customers can always be expected to bear the cost for.
Given the easy availability of cheaper & just as intricate offerings, it is little surprise that luxury label jewelry is not an uncommon sight on the streets notwithstanding the luxury brand pricing of the original. The new & somewhat wiser sentiment is: why burn a hole in your pocket on luxury label jewelry when one can get a practically identical piece made from the same best quality 925 sterling silver at a small fraction of the price?
But do note that, in buying alternatives in the form of replicas or similarly styled inspired designs, it is important to confirm the quality of jewelry you are paying for. The brand's competitors range from top grade alternatives & close replicas by real jewelers to mass-producing bootleggers mass manufactured cheap bootlegs made from base metals such as steel and copper.
For a thorough and comprehensive discourse of fakes & replicas, the writeup at the chrome-hearts page will be very useful & informative.
