subject: Pork Prices Go Up Again Resorted To Re [print this page] Once plunged to freezing point of the pork industry profits ushered a ray of bright colors: Recently, the domestic agricultural leading enterprises??? New Hope Wang, vice president of Air China Group, told Reuters in an interview that the current domestic price of pork inflection point has been the emergence of a moderate recovery in the second half of the price of pork, but next year prices will remain basically at current levels. The group, the overall Sell Revenue will maintain growth in pig breeding would be profitable in the second half.
Meat prices are now turning point, the Nuggets began to brand the meat business is a good news. Quietly in the field of cold meat Shineway years, began to see the charm of this business growth, recently, cold meat Shuanghui recorded 30% growth. Thus, the subway Shuanghui TV And other outdoor media began to vigorously promote their own brand meat products. The successful play "pig," is Vinegar Beverage World One founder Mr Chan told reporters, "One pig" to keep up this year, nearly double the record, he said, is to identify new pig Zhanjiang base to expand production.
Brand pork adverse economic expansion According to the National Development and Reform Commission to monitor the price monitoring center, last week, 36 cities market, supermarket pork (lean meat) the average retail price for the 11.05 yuan per catty, and rose 0.91% compared to the previous week. Eastern Iger livestock analyst Guohui Yong told reporters that the current hog prices have reached 10.7 yuan / kg, starting from the June total increase of 3%. But still not bottom out in the sales, purchasing and storage program in the country started after a rebound. "As the 8,9 month will usher in a period of concentrated supply of live pigs, may also have slightly lower prices."
Compared to ordinary families struggling pig, brand swineherd many days on the moisture. Guangdong World Food Group Chairman Mr Chan told reporters that this year's "pig," is close to 1 times the volume up. Currently in Foshan, Guangdong has been out more than 150 stores, to the end of this year, plans to expand to 250.
"The nadir of the industry we do not have any impact on our prices have been very strong, high-end customers are also very stable. Day one to be sold in Guangzhou more than 200 pigs." Chan Chan said.
At the same time, another food giant has not been idle. Guangzhou Metro, the Shuanghui cold meat products Advertisement Attracted the attention of consumers. Shuanghui relevant responsible person said, the company since 1998, has been promoting the construction of the brand, the brand now has begun to take shape Shuanghui cold meat. It is understood that the network has been laying off Shuanghui fresh into the 6500 National School of Home Economics in the 3000 Ultra. In April, after slaughtering at an accelerated speed, yield substantial growth, Shuanghui cold meat, 30% of recent growth. Shineway Group has added the first half of slaughter capacity is about 3 million. Northeast Securities (000,686, stock it) (Quote stock it) report predicts that the next 2-3 years, through self Shuanghui Group will acquire a variety of ways such as capacity expansion, and strive to annual slaughtering capacity reached 20 million or more.
Show the importance of upstream and downstream integration
Recent years, Sudan, Melamine , Clenbuterol threw the food industry as blockbuster. The rise of agricultural products in line with the brand awareness of green and healthy food requirements. "Pork brand is promising. Such as cold meat supermarket channel take the high profits, more than 5 times higher than the wholesale market." Guohui Yong said.
An analyst on condition of anonymity, said the trend of the brand does exist, consumers are more health conscious. In this process, leading enterprises should spend more money on the guide on the market. Joint-stock companies such as Shuanghui advertising investment program over last year turned a fold. He said that on the other hand, the convenience of the terminal to buy is also important. According to its introduction, Shuanghui the channel construction as of this year, propose a few major goals, including the cold chain to the countryside, to extend the cold chain and terminal markets; in the negotiations, the initiative to the company's overall brand and business over to talk increase the bargaining chips; increase Meat Direct supply ratio (such as hotels, schools, etc.).
"Future, competition for channels will be more important, large-scale enterprises to profit, certainly based on the middle reaches in the downstream path integration based on the road." The analyst believes that the importance of upstream and downstream integration of future becoming increasingly apparent.
