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subject: Don't spam your promotion, do email blasting [print this page]


Marketing and advertising is the life of trade. It is growing enormously. Mass marketing which was introduced in 1920s further personalized and direct marketing was born. Direct marketing is a type of marketing or advertising which reaches its audience in a personalized and customized manner. Previously, it was only used by small and medium sized businessmen. But its success made even large entrepreneurs to adopt this marketing strategy. Direct marketing employs direct advertising which can offer positive returns on investment. Email marketing which uses electronic mails as a means of communication, selling, promotion etc is a form of direct advertising.

Email marketing is one of the cheapest types of marketing. It also has vast coverage than any other form of marketing. Emails are sent out in the form of direct promotions in order to acquire new customers and also persuading current customers to purchase the product again. It gives companies a chance to stay in touch with their customers by enhancing loyalty towards the particular company and it also grows customer relationship in a bigger way. An email delivers your message straight to your consumer unlike websites where the customer has to make efforts. Email marketing also helps in gathering data.

There are several types of email marketing which consists of direct email which involves sending of a promotional message in the form of an email, this can includes freebies and loads of other perks depending on the company. Retention email is that type of email designed so that customers take action and lastly advertising in other people's emails. Email blast is one of the emails marketing which is mounting enormously. An email blast helps your business to deliver relevant, informative and customized messages to your targets. Also it helps you to track the success of each email and this makes you analyze whether to rely on such methods or not.

Email blasts is of such type which is able to generate high amount of response either from clients, prospects, members, customers and it guides customers to the client's website which can be very useful. This is such type of online marketing tool which increases the value of your business in a better way. Also this kind of services enhances your business to grow on a daily basis. And it keeps updating week after week, month after month. It is a powerful tool in avoiding spam.

Many companies offer free trials of their email blast programs so you can see what really works. They have 30 Day free trial, no credit card to try (plans from $ 10/month). Also the survey they do can add to your business. There is also 15 days free trial and also no credit card to try (Plans from $10/month) making your way easier for you. Also you have to pay by list size. One more option for 30 days free trial (Plans from $20/month) and also 60 days free trial in which they offer great looking templates.

Don't spam your promotion, do email blasting

By: Chris Chong




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