subject: Brochure Designing Tips That Make A Difference [print this page] You will be putting your business at an advantage if you put your energies to brochure designing. Brochures are among the most comprehensive and cost effective ways to build your company's image and offer information about your services. Bear in mind though that these advertising tools can only be effective if they are properly designed and prepared for printing. Here are some tips you should follow.
#1- Plan content carefully.
Like all advertising materials, brochures can have their limits. In particular, you only have a few panels at your disposal to put your message on. Since there is so much information about your company, you need to prioritize those that should be included in printing. Selecting information is crucial if you don't want to have an output that has small images and font. An overloaded brochure is definitely unappealing. In the process of designing brochures, pay special attention to content details. You may want to consider putting your company logo, brief service descriptions, corporate slogan and contact information.
#2- Have the end in mind.
Paper size is among the details that you should determine first. Size is important because it can affect the appearance of images and text. The most common size is 8.5" x 11" and it can be folded once or twice but you can also settle for larger sizes for your brochure. After settling on a paper size and folding style, you next need to identify images, fonts and styles that will fit your size selection. If you skip this step, you may have to deal with stretching or shrinking the different parts of your design.
#3- Pour your creative juices into the front section.
The most important part of brochure designing is the front panel. This is the first part people see and will convince them to either pick up your promotional material or go past it. It should therefore be the part that should receive the most creative attention. Often, it would be best to put images and catchphrases in this section and steer clear of substantial text and small fonts. Overloading your readers with information on the front panel can turn them off.
#4- Use high resolution images.
Images bring brochures to life but poorly rendered images can kill them too. Always remember that images that look good on computer screens may not necessarily look good when printed. A good way to ensure picture quality is to settle only for high resolution images in designing brochures. Images that are 300 dpi and up are great ones to use.
#5- Use color.
Promotional materials with lots of colors can be quite expensive. You would do well however to opt for colored handouts. Research studies reveal that people tend to respond more favorably to colored printed materials than to monotone counterparts.
#6- Stretch colors beyond limits.
There are margins to follow when preparing brochures for printing. Take note though that if there are thousands of brochures, cutters don't always make accurate cuts. This can lead to thin blank spaces surrounding your brochure design. To avoid this, you should stretch page color or design over the margins.
Any business would do well with brochure designing and printing. If you really want to enjoy the benefits of good advertising though, make sure to follow these pieces of advice.
