subject: Broke National Brand, "swick" Try The World's First [print this page] ?? CCBN2007 Sichuan during the video interview with Chairman Su Chengsong Electronic Co., Ltd.
Video Electronics Co., Ltd. Sichuan, Chairman Su Chengsong
2007 March 30-April 1, Beijing International Exhibition Centre. 15th China International Broadcasting Network Exhibition, held a grand, show welcomed more than 30 countries from around the world and the region nearly 1,000 exhibiting companies and institutions. During the exhibition, HC Network Video Electronics Co., Sichuan Province Sucheng Song, chairman of the company had an exclusive interview.
HC Network: The company participated in CCBN your main objective?
Sucheng Song: Fully completed this year from a product-display center to focus on brand image for the display of the transition, and efforts to "Swick" caused by TV industry to fight national brands. CCBN through the signal to convey to you the brand, so customers know the foreign national brand, but also to domestic customers know Swick created a miracle in a foreign country.
HC Web: When the market began to go overseas?
Sucheng Song: Probably in 1997? 98 years. Was the first time to go abroad to participate in professional exhibitions in Dubai, in addition to Taiwan, Swick is the only country participating manufacturers.
HC Network: Why should initially on key markets abroad?
Sucheng Song: Foreign demanding our products, which makes Swick begin with a high starting point, so we have been strict checks on product quality and focus on new product development in order to meet market demand, should that we now attach great importance to the domestic market, China's direct broadcast satellites already in space, the market's demand for change as well, from the Chinese macro-environment, many of the previous restrictions, but if the future policy of further opening up, opportunities are increasingly greater.
HC Network: Beginning this year, your market is mainly at home or abroad?
Sucheng Song: This year, mainly abroad, but has a number of shifts, After all, our roots are in China, so now we are gradually improving domestic market network, the domestic agent system is now largely take almost all provinces have established agents . Foreign markets in some areas we are basically in this way, Swick has a high reputation abroad, and led other related products, authorized users, "Swick" this brand, that I am the happy, the insistence of so many years with good returns.
HC Network: Swick's product came out I heard, there will be a lot of people fake, right?
Sucheng Song: This is a very troublesome problem, is fake, I will not mention where, and to do our antenna as a benchmark, to see what new products we come out as one of the earliest manufacturers of antennas, we have been technical level to go ahead in the industry every year to spend a lot of human material and financial resources on R & D in new products, whether the antenna or the antenna of peripheral products, Swick is the first, each show has a new product launch, as some lawbreakers hunting targets. Although our products are patented, but is difficult to protect intellectual property rights, as would be counterfeiting, including of our packaging, packaging style, if not beat Swick brand, style should Gaode just like you, we do are headache, spent every year on the cost of counterfeiting are a million, and advertise in major media, warning consumers to be careful to distinguish the time of purchase. So, here I want to again draw the consumers must know how to protect their own rights as a consumer, we will intensify efforts to clean up the market.
HC Network: Now the Chinese market trend to develop slowly, does in China, any ideas? Or market development?
Sucheng Song: For the Chinese market, we must first pave the way to do better work, is how to build our sales channels and further improve our service system to meet market demand and develop more products for Chinese consumers, prepare for the arrival of the peak of the domestic market .
HC Network: Investment in domestic and international market this year will change?
Sucheng Song: Now more than 80% of exports, the future may, in turn, will focus on the domestic market. Will enlarge the total foreign market will not shrink, will expand the domestic total. Our 30,000 square meters of new plant to be completed soon. Scale of production expanded many times, is expected to put into operation in July this year, production capacity will expand to five times.
HC Network: Now the appreciation of RMB will affect the price?
Sucheng Song: This is difficult, it should be said that this product is labor-intensive antenna. Labor costs accounted for a relatively large proportion, so now we have a certain competitiveness, but with changes in the exchange rate, RMB appreciation is really facing increasing pressure.
HC Network: With the opening of national markets, the problems may be more and more, it may rely on price to win?
Sucheng Song: We think the future is not entirely price war in the international market we have to fight, after years of upheaval?? Technological breakthroughs, the best products, the relative cost-effective products to market, This is our goal has always been. Make China's products, let us Swick products in every corner of the world can see that the goal Swick pride, but for the market abroad, the world the market, or a more lengthy process .
HC Network: Services, the overseas market can keep up with it?
Sucheng Song: This is no problem, because we are relatively fixed to the foreign agent system, we would support them in service, but service is not the antenna itself, unlike other electronic products such as easily broken, the antenna is usually not bad, as long as the surface deal go through, and we have been insisting in the products strictly before the library, as a result of lower quality due to after-sales service.
HC Network: Company participated in several CCBN exhibition? The exhibition aims to achieve it? On how the show felt like the whole situation?
Sucheng Song: From the beginning of this show every year, and the size are growing. Participate
