subject: Dairy Problems Of Packaging [print this page] . In fact, the text and images is only part of packaging design, design consists of many complex factors. Packaging is the corporate image and Marketing One aspect is the implementation of the strategy is a medium of communication is the economic benefits to good use, clever on the use of packaging design. To help dairy companies and designers to design a good belief for dairy packaging in the end, looking back now dairy packaging design, there are many problems, summarized as the following 10.
Issue a dairy product concept is not clear, or inaccurate. Want everyone to buy only products in the product positioning is too broad, it can not have targeted packaging and consumer communication, capture their hearts. No one will believe the purchase of cure medicine. Many operations are often narrow and successful product positioning, but can accurately hit the target.
Issue 2, dairy products take the role of the marketing mission is not defined, the product of grade and value can not be harmonious expression. Packaging is the product of cloak, the cloak like people, like the first impression of the product from the packaging design is presented. Original content with high quality products, packaging design as to spread the goods; the original contents have no value to products, packaging design elegant, so that consumers stay away or does not match the feeling generated objects can not be purchased or eventually give up the second continued to buy match any discord are flaw.
To the three, dairy products, the information layer arrangement unreasonable, primary and secondary is not clear, packaging information is not accurate. Need to see a lot of visual information that is too laborious to find the consumer; shelves not good, can not instantly grasp the shelves before the customers; visual weak, drowned in other products packaging, and even put on the shelf not see the point of view.
Question 4, an enterprise product packaging, placed on the shelf is not like a family. Because the packaging design styles. Issue 5, imitation. Contents to the packaging from the product design, part or even completely imitate, can spread to the prototype done. Question 6, a region products packaging design is just like a brand, a series of products family. Thinking can not break the inherent color look packaging, graphics, text, use. With local characteristics of the traditional colors, graphics can be used as the tone of the brand design elements, but in the same area of the dairy brand but also created the visual brand identity design differences to distinguish each other.
Question 7, did not fully packed with features. Such as packaging design and Advertisement The combination, packaging and promotion of the integration of design, as well as the shape of the packaging design (industrial design category).
Question eight, the majority of domestic packaging does not identify packaging open, drinking, stored, or incomplete identification. Information icon in the aspect, not yet with international practice.
Issue 9, in Sell Strength and aesthetic between the two fish and bear's paw can not be decided. In fact, does not affect the sale of the Aesthetic; contrast with the aesthetic of the product packaging will boost sales.
Question 10, there is no standard to judge a good packaging, business-related policy makers alone intuition. Customers is through good packaging. Corporate marketing personnel need to strengthen the aesthetic professional training, can not motivate and judge the works of designers, and interaction to create good works. Otherwise, the final packaging design as the two sides compromise, and not the best. Understand marketing do not understand the aesthetic; or should not understand the aesthetic do not understand marketing.
