subject: Four Reasons for Obstacles to LED Market [print this page] Many data have shown clearly that led light is much more superior energy-saving lamps. But the real obstacles to market the product, in addition to other than price are the following factors:
Low level of market awareness
Many lamps are not very clear on this dealer, who used to be familiar with the current product, then passed on expensive new products, fear of risk.
Meanwhile, vendors and media to promote energy-saving lamps LED limited education, causing consumers to choose energy-saving lamps; LED energy-saving lamps are often excluded from the candidate list.
Lack of a trusted brand of professional
Professional lighting brand in the domestic small and professional brand of less energy-saving lamps, lighting and other brands in addition to NVC, other lighting companies in branding and store building there started late, the single mode of operation and other issues, resulting in high-end products large part of Osama, Philips accounted for.
Relevant government departments to pay enough attention
Because many energy-saving lamp enterprises to foreign trade is still mainly on the relevant government departments have not done enough public relations and promotion, resulting in the introduction of the relevant government departments and government purchase orders energy conservation when energy-saving LED lights did not take into account.
Energy saving lamp enterprises conflicts, lack of long-term strategic
Many energy-saving led downlight enterprises now stands at the level of processing of orders, in the research, design, build sales force management, brand marketing, operations management, channel construction are obvious shortcomings, especially the lack of clear business goals and positioning, with the Xing Ye ebb and flow, in the future competition in the market lack the initiative, could be eliminated at any time.
