subject: Improving My Website Ranking - Strategies That Worked For Me [print this page] Improving my website rankingImproving my website ranking. How do I conquer the internet? One byte at a time! Here are a few tips for moving a website higher in the organic listings (Organic listings, of course, refers to the free listings located below and to the left of the paid advertising). This is not a comprehensive list; just a few approaches that moved my website from the 13th page to the first page. You may require additional steps to achieve your results, based upon the industry you are involved in, the level of competition, the level of optimization for your site, and a hundred other variables.
Article Writing. My first approach, though not unique, is an often ignored medium. I was shocked by how quickly things changed after writing my first electronic article. Not a writer? Nonsense. If you are reading this article then you are savvy enough to write articles. Go to any article website and, since there is some variation between sites, read the author/editorial guideline page carefully. This is a small learning curve that any high school graduate can master. Not a high school graduate? That's an article for another day. Submit your work to as many popular article outlets as possible. Also, write as many articles as your e-ink will allow. Link your articles back to your website, usually in the bio section of your article.
Writing Articles. Choose a title with important words (keywords from your website) in the title. Don't stuff the title with more than six keywords. Study the topic on a search engine: "How to choose keywords for seo." This will also help with your title, which is just as important as the article itself. Write an introductory paragraph saying what you are going to say, say it in the body of the article, then write a concluding paragraph saying what you just said. Put most of your best stories, jokes, attention getters, toward the front of the article, not at the end. Give away something of value in your article-useful, on-topic information. Don't worry about how good the article is, just keep writing. The more you write the better you will get.
Web Referrals. In my office equipment repair business in San Luis Obsipo County I work with a great company that consistently ranks high on the internet. This company has given me many referrals for printer repairs and I am trying to get leads for their computer repair business. On my website I mentioned the fact that I work with this outstanding company and gave out their website URL. Two days later my site appeared on the first page of Google and Yahoo Search engines under the category of Printer Repair Arroyo Grande and Typewriter Repair Grover Beach. The first line of the ad talked about what I do and, and, in the smaller print, beneath the title, was a phrase describing the fact that I work with that outstanding computer repair company. In other words, search engines read the wording of my URL reference, then added that phrase to my organic listing. The spiders that roam the web, mapping out a larger portion of the internet for you, as they make these connections, really do pay attention to what is on your website.
Search Engine Criterion. Of course, your website must meet search engine criterion for web searching. Article writing and back-linking (linking articles you write to your website by including your web address in the bio section of your article) will help drive traffic to your website, but if search engines do not like your website you will slow down traffic, like dropping half empty paint cans on the freeway. For example, if you advertise toner cartridges in your titles and meta tags, don't advertise lingerie in the body of your web page. I made the mistake of mentioning my internet marketing company on my website and began to fall back in the rankings, only to be restored soon after removing the reference. Also, make sure your meta tag words appear in the body of your web pages. Make it easy on the spiders.
Whether your business is a local health food store or internet marketing, be vigilant about your study of the internet. Make your presence known - spread your URL around with ezine articles. Be generous. Be willing to give away useful information about your products or services. Put your best stuff or attention getters toward the front. Reference those who have helped you. They will appreciate it and so will search engines. Make a search engine optimization (SEO) checklist, based on your study of the topic and do it ONE STEP AT A TIME. Finally, expect progress, not perfection.
Improving My Website Ranking - Strategies That Worked For Me
