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subject: Chan Do Internet Success System Review- The standard Bonus 2 [print this page]

This is the succeeding part of last article, which was

extracted from Chan Do Internet Success System Review,

called The Standard Bonus 2. I hope that you will take pleasure in

reading this part as well.

Now one thing I don't want to do is allow you think that

there is only one bad way to add value (or completely

take out value) from your products, since I've seen it

done over and over again in several circumstances. I

was going to give you three examples at this point, but lets take

the fishing example above as one, and I'm going to give

you two more, in totally different situations that will

spoil your sales figures. Remember these are real,

live examples that are out there right now on the net.

Example one: The "Only want your bonuses" factor: I land

on this pretty blue and white, professionally designed,

well built website that straight away makes me smile (Just

feels fine when something is existing like this). I proceed

to read the sales copy which for a short time tells me how I can acquire

money-making tips for free if I autograph to their newsletter.

I see links to back issues here too so I'm not especially put off

by the thoughts of this being another poor excuse to send me

ads. Then comes the standard, sign up today and get this

freebie. I'm jovial, for the reason that it looks relevant to what I

want to accomplish. Now naturally at this point I'd just go and

sign up, but this person determined to go the extra way to satisfy me.

E-book 1, E-book 2, E-book 3, E-book 4, Software 1, Software 2,

Software 3, Software 4,5,6,7 and so on. Now on the outside this

might seem like totaling value to the point of people not being

able to refuse, but honestly, are people signing up to their

free newsletter for the freebies or for the subject matter? Again,

at first glance getting more subscribers is good right? Well,

not especially. Not if none of them care about your subject matter and

just wanted your compilation of fifty thousand e-books. Bear in mind,

it's all about superiority, not quantity, and this example shows

exactly how you can add too much value to a free a product to

your disadvantage in the end. Your quality suffers, so does your

pocket, and you've totally washed out your time.

Example two: The "Not sure what going on" reason: Here's a good

one that I see a lot of, and something else that's on the rise

too. In fact, to be honest, I really imagine this one is our error,

it's us selling these guides that tell you to sell your bonuses

like they're products themselves. This is truthful information,

but it can be taken too far.

Again, I'm surfing around the net and land on a site that happens

to be a money making op. I'm not conflicting to money making

opportunities of course, and this one just happens to have a

fantastic headline that encourages me to understand further. The further I

get down the sales letter the better it gets, until we hit the

bonuses. E-book one, click here to read about this e-book

(forwards me to a whole new sales letter), click here to read

about this software (takes me to a complete new sales letter) and

so on for three or four bonuses. By the time I'm done, I've been

full all over the position, have five windows open, read six sales

letters which each try to sell me on to somewhat else, and have

upset finding my way back to your sales letter.

It's important to remember to append value using bonuses in a way

which makes your bonuses appear like valid products themselves,

but never ever lose sight of what you would like your website to do.

Don't throw people off in different directions and have them

read ten sales letters for several products. It just doesn't

work like that. Again although you may think you're adding value,

all you're doing is distracting and confusing your visitors.

When people say sell your bonuses like a valid product, they mean

a few hard hitting paragraphs about how this compliments the

main product and you're getting a heck of a good agreement, or you

can't get it anywhere else, or where it's been proven etc.

Don't go over the top, or again, you'll be down customers.

Just these two above examples (three if you comprise the fishing

one) I see every single calendar day, and the worst thing about it is,

when people say to me, "Why no sales from my site?" and I tell

them that parts of their bonuses sections are destroying their

sales letter, I get strange looks and comments. See it's like

one of those insufficiently annoying mind puzzles, where the explanation

is so noticeable people skip it, and I can tell they don't feel

too proud regarding that, but no worries. Not a problem at all, as

long as you learn from it and don't replicate the mistake you'll

do fine I tell them.

Now if you've read this far and are eventually puzzled or

lost as to what the heck you could probably give as a bonus

in addition to your product, or don't have anything to hand,

don't worry. It doesn't have to be concrete at all. It doesn't

have to be an old e-book (in fact, it'd probably be beneficial

if it wasn't an old e-book) it doesn't have to be a piece of

software. Open your mind a little and think about other things

you could offer to people next to with your product. Are you

respected in your field of expertise? How about a free one

hour, no strings phone or video consultation with your customer's

obtain, or even a follow-up consultation to see how they've

done with the product you've just sold them?

This isn't such a hard thing to realize if you have the

knowledge. Personally, I like my free time, and you won't get

me talking to you on the phone about your business unless you've

just deposited $500 into my account for the hour, and heck, you'd

have to know me appealing well and be in my good books to get me down

to that price too. Immediately that adds value to this product

without me even offering the consultations, because I can tell

you now, it took a little longer than three hours to compose this

guide. This is something you can do too, and if you especially wanted

there's nothing wrong with going a step further and actually

offering those consultations, maybe 30 minutes or an hour per

customer free (depending of course on how many client you

plan to get per week. Be careful not to try to give 100 people

a free three hour consultation every week).

You don't have to be in the business of selling guides and

info about business to put any of this mutually. It doesn't

matter what you're selling, you can use this method somewhere,

whether it's an hour free technical support, or a free 30 minute

confidence builder to compliment your main product. It's totally

up to you. Be imaginative, and hey, it might even lead to further

consultations putting even more cash in your pocket. Once more, a

freebie helps your customers and you, not just your customers.

An significant factor, indeed, and a question mark you should be asking

yourself when creating any value adding things. How does this

comfort my customers and me?

A Little Something Extra

Before we move on, there's two more ways I'd like to talk to you

about adding value to a product. This time, although, the bonuses

we'll be offering aren't straightforwardly related to the product, and

aren't necessarily given on the sales letter as most bonuses are.

It's always nice to give the customer a little something extra,

and this is one way to do that and again, as we talked concerning before,

helping yourself as well as the customer.

The first example I want to talk regarding is toting up an choice for

discounts related to your other products, either now, or in the

future through a voucher system. A good way to do this is allow

customers to append additional products to their shopping cart at

a discounted price when they check out. Not only does it allow

them a little addition for a little less, but it allows you to make

more sales at the same time, again, benefiting both you and your

customer.

If this is the earliest product you're creating, it doesn't hurt to

reward loyalty. How about giving them 10% off the next product

they buy from your business? This might not seem like it'll do

much on the surface, but when you turn a first time customer

into a long term customer that keeps business from you again and

again, this is adding value to your products at it's finest,

because it benefits you the most not just today, but far into

the future, where your preceding customers are picking up two,

three, four, and even more of your products within a year.

And last, something that's rather underestimated and barely

ever used (at least through the products I've purchased over

the years anyway) is again, about rewarding trustworthiness. If for

some reason you don't want to include particular bonuses on

the sales letter, why not go for a touch a little different

instead, and success them with it later than they buy the product.

Granted, you're losing your additional sales power through

presenting this on your sales letter, and instead handing

it out after the sale, but let me assure you, if you do this,

you will be remembered, and most importantly community will talk

about you, and at the same time turn into long term, loyal

customers of yours. Is there anything more valuable?

Above all, if you take nothing else gone from this, I want

you to remember one thing, and that's that nothing in business

is set in stone. No rules that exist now will exist forever,

nothing that works now will work forever. The similar applies to

the whole thing written before you. Research, innovate, be

different and you will be remembered, make wads of cash and

get your name around, and who knows, in six months time you

might merely be sitting where I am now, typing out a report

illuminating the newest and most cutting edge marketing methods

that you've that you've exposed throughout your journey.

Chan Do Internet Success System Review- The standard Bonus 2

By: Ali Engin Senyuva

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