subject: 3 Offline Marketing Tips To Drive Traffic To Your Website [print this page] If youre a small business owner focused on getting people to know who you are and what you offer, then you may be missing these 3 offline marketing tips for driving traffic to your website. You see, its not all just about social media!
Investing your time in a couple of these marketing tips, can increase your traffic exponentially!
Tip #1 Use your business card to advertise your gift for visiting your website
Hopefully, by now, you know that people need a reason to come to your website besides your gorgeous face! They want to get something of high value like a tip, special report, audio or video for their investment of time in visiting your site!
So you should consider using your business card to advertise your reason or free gift not just the url for your site. The back of your business card is typically blank, use that space to advertise why they should come to your website. For instance, on my business card, I tell people that they can receive a free special report to help them save time and money, just by going to my website.
If youve gone through all the trouble of creating the special offer, then tell people about it! Put your business card to work as an unpaid sales person doing your free advertising!
Tip #2 Replace the Warm Regards or Sincerely on your email closing
Did you know that the close on your email could help drive even more traffic to your website? Neither did I! UntilI looked at my website statistics and saw where visitors were coming from. Imagine my surprise to find the traffic from my email closing was ranked #3!
So dont miss this opportunity to add visit my site for my special gift to help you do X. You can still close with affection, but be sure to include a link to your website. Little do you knowpeople actually do click on it!
Tip #3 Create an appetizer and drive traffic to your site to get the full meal.
After youve created your special free gift, create a tip sheet or record an audio or video of a juicy nugget from it. You can share it when youre meeting prospects, speaking, networking or emailing a tip to a client. And promise more of the same if they go to your website to get the whole thing!
In order to put these tips to work for you, you must start with a high quality, high value special free gift that prospects and clients will want to get their hands on.
So start there then use these simple, proven and offline-marketing tips to get more traffic and more leads into your pipeline, today!
