subject: Affiliate Marketing Strategies - The Good And The Not So Good! [print this page] I guess it all really depends on which marketing strategy you want to use to promote your niche affiliate business. I suspect however, that you would rather like to know at the outset, which strategy, among those available to you, is the most effective.
One of the simplest ways to promote people into your niche affiliate marketing website, and one that does not involve a lot of work, is to send prospects directly to your sales page. This can be somewhat effective, but it is not exactly the best practice. In my view a more superior way to reel in customers is to initially direct them to an introductory page, or "squeeze page".
While sending prospects directly to a sales page is by far the easiest way to go, you will find that affiliate marketing experts shy away from this approach. The problem is that even if this method brings a lot of traffic to your sales page, the likelihood of converting those visitors to customers is limited at best. The better way for your affiliate marketing business to thrive is if you first direct your prospects to a "squeeze page". Here you can explain to your potential customers the product you are selling and its benefits for them. This interaction gives you a way to connect to your customers, build some trust that you understand the products you are selling, and from that build a loyal following which will allow you further opportunities,
One additional and quite effective way to boost your affiliate marketing website is to write reviews of the products that you sell, and post them. Thus the customers will be more educated and can make better choices of products which fit their needs. However, it is really important that you give an honest assessment of any product, in this way the customer can make a value judgment and it adds to your credibility with him/her.
Obviously, for you to do a good job for your prospects and customers you will need to have an in-depth knowledge of the products that you are selling. Without this information, both the good and the not so good points, of any product it will be very difficult for you to market it effectively. The other benefit is that, should any customer questions arise, and they generally will, you are well prepared.
Realizing the importance of building and maintaining a trust relationship with your customers can lead to many sales in the future.
Affiliate Marketing Strategies - The Good And The Not So Good!
