subject: A Quick Look At Retail Marketing [print this page] One of the many facets of Retail Marketing is offering discounts of various types. In order to stay in business, every company wants to have customer loyalty. One of the many ways to achieve this, is to make use of Loyalty cards which will provide your customers with an incentive to continue to be your customer. These loyalty cards are known by several different names, depending on where the customer happens to reside.
People who live in the United states typically refer to these as rewards cards, advantage cards, club cards or discount cards. People in Canada call them by both points cards and rewards cards. Citizens of Great Britain simply call them loyalty cards. Wherever they are found, and whatever name they known by, these discount cards are being used by many practical shoppers.
A magnetic strip for scanning, or a barcode is typically found on these cards, and some even have microchips inside them to complete the entry. They can also be made smaller to allow putting them on a keyring, which makes it even easier for customers to use and receive the appropriate discount for being a loyal customer.
Customization is the best benefit of these discount cards, allowing businesses to choose what they want. They might wish to provide 10% off the total price after a stated money amount has been added up. This can narrow down the true loyalty of a customer by establishing if they are only after the discount, or willing to spend more to save more.
Bookstores could customize a loyalty program requiring a minimum amount of books to be discounted before granting the actual discount. This type of offer could be very appealing to book lovers who might like having this type of thank you from the business. Other possibilities might include having a two for one deal where additional savings can be applied.
Many times airlines offer some type of loyalty card which involves frequent flyer miles. In this case, the more miles a person travels with that airline, the more miles they accrue and the result is so much discount on their next flight, even free. For people who spend much of their life flying to distance places, this could help them decide to pick an airline and stay with it.
Other businesses that can offer these type of programs, is motel and lodging establishments, where a person continues to be loyal to that company they will continue to get better rates on their hotel rooms, and accommodations. Gasoline companies are another place where people are always wanting to save money, and by offering them a rewards program to join, it could help keep the customers coming back to that establishment, instead of going to the one across the street.
When considering different types of discounts, the Loyalty One offers both business and consumer a means of increasing revenue. These reward programs can be constructed to offer whatever means of discounting a business might want to implement. These cards can help establish customer branding and good will, as well as their continued support though Retail Marketing.
