subject: Hiring plants for your events [print this page] How hiring plants for trade displays can help your business grow.
So, you want to bring your display, stall or exhibition space to life, but don't want to follow the 'same old, same old' formula of using glossy graphics, big banners, highly polished displays or hi-tech gimmicks that many of your rivals will almost certainly use. A plant display could be just what you're looking for - and will make your company more memorable to customers and competitors alike!
Perfect for tighter budgets (and even tighter spaces!), plants let you make a bold statement without the expense of bespoke stands, cumbersome banners or potentially unreliable technology. But the main advantage of using plants, live or artificial, is the unobtrusive nature of such a display. You will be able to attract customers to your space without compromising the stand-out of the things you're promoting, and allow your brand, service or product take centre stage.
In addition to the obvious aesthetic appeal, a live plant display could reinforce an eco-friendly message too - increasingly important to modern day consumers. One look at a fresh, green area within a trade show instantly tells a prospective customer that you're a little bit different, that you don't follow the flock, and that you care about the environment.
Just as in offices, schools and public areas, plants can provide the feel-good factor in and around your space. Planters, plants and break up what can sometimes be 'flat', corporate interiors. Hiring a natural backdrop will relax your customers - and your representatives - which means your sales pitch won't feel like a sales pitch, and you're more likely to strike up a natural relationship with everyone you speak to.
Above all, event plant hire allows you to be flexible. You can use different planters, containers and layouts for different audiences with minimum fuss and no awkward assembly! Unlike costly graphic displays that you may feel obliged to use over and over again, a plant display can be arranged differently, added to or reduced depending on the size and shape of your area. You can be seasonal too, adapting the look and feel of your display whenever necessary. Even if you opt for artificial plants, your options are wide and varied compared to more mainstream alternatives that, after all, may not last as long as you might like!
