subject: Web Designing - Importance of PURPOSE! [print this page] Most graphic design designers forget the most important thing while working on online web designing projects, and that one important thing is-PURPOSE. A website without a purpose is like a ship on dry land; it just won't be able to live up to your or your customers' expectations. Purpose gives hope, hope that you and your customers will get what they want. Hence, before embarking on a journey of planning an affordable web page design, much before choosing the colors, images and other trivial elements, your website must decide upon having a purpose, a fitted goal for being designed and everything else like content, layout, functionality etc. should be centered on the main purpose.
Graphic design designers must make sure that each and every element of the website must have an intention that is clearly lined up with the main purpose and is distinctly understood by the visitors of the website. It must determine the graphic design of all the segments of the website which in turn would increase the reliability and affordability of the online web designing projects.
Each and every business could have a different purpose but it's important that the reasons must be clearly drilled into your web designers head before work even starts. For example if your purpose is ecommerce designing then the designer must create a user centric design to achieve high conversion rates i.e. more sales. A good design is something that complements the content and the services/products you have on the website. In the end, it's the clarity of purpose and not visual designs that would determine the success or failure of your website.
