subject: How to Boost numbers at your event with email marketing! [print this page] It can be a challenge when it comes to attracting delegates to your
event. Not that your event is not relevant or of interest to people.
But, it may be the simple fact that with the current information
overload; people may either place less value on your event or you
might be one of many competitors.
Email marketing is an invaluable tool that can be used to build
customers' loyalty. It is an extremely effective way of reminding your
contacts of your important events.
Marketing your events shouldn'tbe a one off or even a short term
attempt. Instead it should be a continuous process, one designed to
unveil the values that your eventis designed to deliver.
What I'm I saying? I am saying that each attempt to advertise your
event should be a sneak preview of what the actual event will deliver.
The simple fact is this- if you don't place value to your event. No
One else will!
For instance- word youradvertising lines to be short and you must
make them very informative. So,include quotes and facts relevant to your
topics and areas to be covered.
You must always aim to bringvalue to people's life and of course, is
why email marketing is such a greatopportunity to leverage your
marketing campaign.
Building your list on anautopilot email marketing system makes your
effort more futile. Here are afew systems that you
can try to get started.
Constant Contact- Gives users 60days free trial and it is brilliant as by then, you can tell if running acampaign is for you or not. It's quite affordable and very easy to use.
Get Response- I personally find Aweberto be quite good for one of my own project. Like Constant contact, it is not expensive and it's quite easy to setup and use. I prefer Get Response over constant contact though in terms of design capabilities.
As you can probably tell, I useboth and so it depends on the features that you
would like for your particular campaigns.
Here is a list of ways to collect email address for those of interest.
1. Direct sign up to through form provided by email marketing provider
2. Create signup sheets for your events
3. Encourage your subscribers toforward their own copy the email that you send them
4. You can boost your list byoffering an incentive to sign up such as afree report, prize draw and other things of value
The bottom line is that once youhave people on your list, you can send reminders about your
upcoming events, at regular interval leading up to the date. One word of warning though is that you should never spam! Spamming is against the law and will defeat your marketing purpose. Nothing sucks credibility from your event like spamming! I promise
Email marketing is a sure way to attract command and keep the attentionto your event. The bottom-line is that email marketing is an ideal wayto highlight the values of your event.
Needless to say, building anemail list is not always easy or desirable and there are two main reasons forthis.
1. People are getting mega cautious due the information overload and spam.
2. Secondly, it may not becost-effective for you if you're not sending out email on a regular basis thatdelivers value and brings back profit.
Another option in this case is tocontact a reputable company that can run a campaign for you. The aim of this isbring your event before qualified leads that have opted to receive events likeyour own.
A few good email marketingsolution for events are as follows
1. Christian events- Yadah Christian event network
2. General one across the UK- events366
3. Business, networking events etc-Yadah Fresh
In some instances, you can evenrequest exact details of the campaign. Such information includes frequency of mailshot, no of subscribers and so on.
Bringing your events to themailbox of qualified leads is definitely the way forward and I wish you all thebest in making attempts to boost your numbers!
How to Boost numbers at your event with email marketing!
