subject: Microsoft Is Struggling To Sustain Its Position In The Mobile Os Market [print this page] Microsoft in Wireless 2010: Reinventing Itself
This report offers an opportunity to our readers to gain insight into all the latest developments and strategies that are shaping Microsoft as it plans to comeback amidst increasing competition. Readers will discover how Microsoft's game plan of focusing on the software and services powering the three screens (TV, mobile phones, PC) and cloud (internet) can provide them the competitive advantage over Apple and Google. ( http://www.bharatbook.com/detail.asp?id=149114&rt=Microsoft-in-Wireless-2010-Reinventing-Itself.html )
The report provides a strategic analysis of Microsoft's current position how the company is evolving, as well as its plans to evolve in future in the face of changing wireless industry landscape. We examine in detail its financial resources, capabilities, core competencies, partners, customers and product portfolio in the wireless industry. Finally, It analyses the options for Microsoft to establish its brand image against the fierce competition.
The report examines whether the companys significant R&D investments in Windows Phone 7 will pay off commercially, starting in 2011. We also provide an overview of its environment and its market strategy. We believe that Microsoft must not be considered as a weak competitor or a partner to work with as it tries to reinvent itself with an enhanced portfolio, marketing and product innovations in 2010. In 2009, when most companies cut back their research budgets, it spent as much as $9.5 billion on new products, up from $8.1 billion the year before.
What is the subject related to?
Mobile Devices
Mobile device manufacturers
Smartphones
Data services
Service innovations
Data Usage
Revival strategies
Competition in the OS market
Mobile Operating systems
Mobile applications and services
Google and Apples foray in mobile domain
Questions answered by the report:
What is Microsoft's current market positioning: including opportunities for growth?
How does Microsofts vision of 3 Screens and a Cloud fit into its broad strategy?
What are the challenges that Microsoft faces?
How is Microsoft's strategic relationship with mobile operators changing?
Is Microsoft's handset portfolio adequate to challenge Apple and Google?
What is Microsoft's strategy in relation to developed and emerging markets?
What are the options in front of Microsoft?
For more information kindly visit : http://www.bharatbook.com/detail.asp?id=149114&rt=Microsoft-in-Wireless-2010-Reinventing-Itself.html
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