subject: Graphic & Web Design Tennessee "Bluegill Creative" [print this page] According to the book "Marketing Management" by Kotler and Keller, "Financial success would often depend on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for products and services so the company can make a profit." Marketing creates the demand for the products and services. It is the process of planning and execution of the strategies for pricing, promotion, and distribution of products and services to be able to satisfy the needs of individuals and organizations. Some forms of marketing are branding and advertising. Branding is endowing products and services using the power of a brand. For branding to be successful, consumers must be convinced that there are significant differences among brands in the same product or service category. Advertising is any paid form of promotion of the ideas, goods, or services to be able to communicate it with the target market.
Bluegill Creative was founded in 2003. It is an integrated marketing communications group serving clients form different fields of business operations including healthcare, business to business, finance, real estate, and non-profit. The company represents clients throughout the country with local, regional and national marketing, advertising, and branding initiatives. Its projects range in scope from broad strategic efforts such as brand creation, integrated marketing plans, product launches and national advertising campaigns, to more specific strategies such as annual reports, print pieces and local advertising. The company's web projects range from simple marketing and informational sites to database-driven E-Commerce sites and content management solutions.
The company has strong client relationships and a large part is due to the corporate culture which is ingrained into every team member, they include things such as to be honest, be accessible, and to accept responsibility. These are very simple values, but surprisingly rare in our industry. While the clients have primary points of contact within Bluegill, they can also communicate directly with the team members since they are all accessible.
Graphic & Web Design Tennessee "Bluegill Creative"
