subject: Professional Branding With Corrugated And Fibreboard Packaging [print this page] Effective branding is a critical aspect of marketing. Often the first impression a potential customer experiences is a product's packaging. As with all first-impressions, those who make a positive, long-lasting, impression will always stand out in a crowded marketplace.
Distributing product using corrugated packaging and fibreboard packaging provides such an impression. Add to that the benefits of a professional packaging design company, and the potential return on investment multiplies. Graphically designed corrugated packaging establishes a company's position, and is a direct reflection of the business as a whole.
Considerations for Package Selection
In addition to the branding potential offered through the use of fibreboard and corrugated packaging, is the specific product being packaged, as well as the logistics involved in its distribution. Excessive handling and trucking of palletized containers take a tremendous toll on product packaging. Designing a product specific package with logistics in mind will accommodate for such handling--ensuring the delivery of a product in as fresh a state as when it shipped from the point of distribution.
Product weight and shape are factored in to professionally designed corrugated and fibreboard packages. Rarely are standard sized boxes or containers the perfect fit for every application. Employing the services of a professional staff, experienced in the design and construction of product packages, relieves the manufacturer of tying up its own resources. This frees up manufacturer resources to focus on what they do best: develop, manufacture, and market the company's products.
Considerations for Package Labeling
Package labeling provides a canvas for much more than product and company branding opportunities. Labeling communicates instructions for shipping, storage, and usage of the product. Services providing packaging design in MN are skilled at developing and organizing such information for the product.
Regulatory considerations for package labeling are important. The absence of a required disclaimer or notice for the product can be costly. For products marketed and shipped across international borders, language preference is a factor. Professional graphic package designers and project managers benefit the product manufacturer through their experience with such requirements.
Advantages of Corrugated and Fibreboard Packaging
In addition to providing the highest level of protection for shipping a product, corrugated or fibreboard packaging are recyclable materials. Moreover, a large percentage of the paper product used to manufacture fibreboard and corrugated packages are previously recycled materials. In an era of growing environmental awareness, environmentally conscious companies increasingly find favor with like-minded consumers.
Multi-purpose packaging is an advantage fibreboard and corrugated packing have over other forms. Not only do they provide the flexibility to distribute and ship product safely, with professionally designed graphics, the same packaging serves as shelf display and advertisement for the brand.
Working with a professional packaging design company--capable of bringing experience and expertise to bear with package marketing--pays tremendous dividends. The packaging design in MN, and elsewhere, provides the service to make effective, creative, and environmentally responsible products.
For the well-informed company who is serious about bringing value and quality to market, branded packaging is not only the preferred means to do so, they are essential.
