subject: Powerful Piece Of Marketing Collateral- Well Structured Website [print this page] Are you losing business because your website? Increasingly clients are connecting to the Web to decide where to spend their money, as it is quick and easy, and can jump from one place to another instead of walking from store to store.
Customer's online experience is not necessary to be patient, studies have shown that you need to hire a potential customer very quickly, giving them easy access, fast to the information they need. Otherwise, it simply will move to the next site.
Attractive design and rapid functionality are important but do not guarantee that your site is well structured (intuitive) or well written (clear).
Write first-
The real message on most websites is in writing, and so it makes sense that writing should determine the structure. Unfortunately, this is not the usual case. Most businesses choose the structure and layout of your site and then trying to fit writing around that structure. This goes against common sense. When you talk to someone, structure your speech around your message, do not decide on a structure then change the message to suit. So you need to plan what you mean before you create the site. Maybe even write the whole thing first and then use the message to determine the structure.
When deciding what to write, think about what the client wants to know more than what he means. It is a subtle difference, but it is the key to the recruitment of a prospect.
Your website has to communicate a wealth of information and to make matters worse; you will have a limited space. Ideally, your client does not have to travel on any page (everything fits in a single window) and that standpoint alone contains more than just words. The design and navigation elements take up about one third of a window, and you should leave some room for white space (not to overwhelm the customer). As a general rule you should expect to have half the window free for text.
How will you fit all your information in such a small space? This is where writing skills - choose your words carefully.
Websites can be a very powerful piece of marketing material. You can reach millions of potential customers for just a few hundred dollars. Unfortunately, your competitors are doing the same - it's equal, but there are plenty of players.
It is important that your message is structured and well thought out, otherwise your site will be a disaster and nobody bothers to read about your business. If your message is clear, your site will be simple and easy to use. Everything is in words.
