loan

subject: How to Educate your Prospects by:Abe Cherian [print this page]

There's a saying about business that goes, "You're too

close to your business and services to see them the same

way others do."

You might assume your clients know more than they actually

do. You don't want to assume they will remember things. You

live for your business. You live and breathe it within your

industry. Your prospects don't. They have their own lives.

You know every detail about your products and services.

They don't. You want to educate them instead of just

advertising your business through conventional means.

One of the great ways to do this is through a newsletter.

It takes time for them to learn about your products and

services. You may see them just once a year and although

you may do a great job educating them, they're still not

going to remember you a year from now. Just because your

product and service is your life doesn't mean it's theirs.

If you don't have an on going product or service program in

place, you should begin one immediately. This will keep

your company at the top of your client's mind.

What kind of valuable information can you provide? Quite a

bit. Show them extra ways, tips and techniques to use your

products and services. If you constantly educate them over

and over again, then they're going to feel more connected

with you.

Your goal should be to get all of your customers to explain

your products and services then you'd really be doing a

great job. Believe me, your bank account will reflect this.

Always Give Them Something. you can mention this in your

newsletter. You never want to leave a prospect or client

without giving them something. You don't want to leave them

empty handed.

You don't want them to walk out of your store or leave your

web site without taking something with them. You don't want

to leave a customer or prospect's house without' leaving

them with something. You don't want to leave a meeting with

a prospect without giving them something.

It can be something you sell, a small token, or create

something specifically for this reason. You can create a

special report. This might be an after service or after

purchase report that shows them how to get the most

benefits out of your product or service.

A certificate for a complimentary maintenance, tune-up,

telephone conversation or something to enhance the initial

purchase. a free gift such as a pen, paper weight, calendar

or discount coupons fqr another purchase.

You don't want to use this just for prospects, but also for

customer clients. If they buy from you, they should receive

something from this list also or everything off the list.

Everybody likes to get a free gift. Everyone who does

business with you or inquires about business with you

should always receive something extra. If you constantly

follow this strategy and not leave them empty handed, you

will get a lot more business.

By Abe Cherian

Copyright 2005

You may publish this article in your ezine, newsletter on

your web site as long as the byline is included and the

article is included in it's entirety. I also ask that you

activate any html links found in the article and in the

byline. Please send a courtesy link or email where you

publish to: support@multiplestreammktg.com

About the author

Abe Cherian

Abe Cherian's online automation system has helped

thousands of marketers online build, manage and grow

their business. Learn how it can benefit you too.

http://www.imediatools.com

support@multiplestreammktg.com

welcome to loan (http://www.yloan.com/)