subject: Why won't my website show up on Google? [print this page] I SEO'd my website and had professional help with internet marketing, so why am I still not on Google? This is a very common question running inside the minds of any business owner who's trying to gain new prospects from Google. The fact is that there are probably millions of other people who offer the same products and services as you, therefore there are no real short cuts to becoming number one.
In this article we will discuss the most important elements that determines how well your website will rank on Google.
Content
Your website content is the most important element that makes your website rank high on Google. Your website content will also indirectly help solve other elements listed below.
Don't expect your website to show up on Google if your website has only one or two pages. Google tries to judge the importance and significance of your website by reading your website's content on all pages located on your domain. With more content it becomes much easier for Google to understand what your website is about and Google will be able to list your website in the search results of related key words.
However, do not add non-relevant content to your website for the purpose of increasing the number of pages. Google's algorithm is used to judge whether a website contains relevant and useful information or if it's a scam. The most useful and relevant websites will always rank first in search engines.
A good website services and internet marketing company will always keep this in mind and they will give you advice on additional content or provide content writing services (if necessary).
Internal and external links
Google sees internal and external links as a referral from one website to another. This is important because when a reputable website refers another website, Google's rating of the other website will rise. However, be careful who you link to. If your website links to a non-reputable website, it will cause your website's reputation to go down.
So how does Google rate the reputation and legitimacy of a website? Google achieves this by using a Page Rank (PR) system. Every website has a PR rating which is largely affected by the techniques discussed in this article or decreased by supplying misleading information and using deceiving SEO techniques.
Search Engine Optimization (SEO)
The last (and the least) important element in making your website show up in Google search results is SEO. By using smart and organized SEO techniques, you can tell Google what your website is about. This means Google will understand which topics and key words will trigger your website to show up in search results.
When search engine optimizing a website, it's easy to become influenced to find ways to cheat the system. Don't fall for this trap. Any deceptive techniques will be found by Google and your website will be penalized. Make sure you only use honest SEO techniques.
Bottom line:
Over the recent years, number of companies offering SEO services have significantly increased. Many people purchase SEO services but they are often faced with disappointment when they see little to no change on their website's position in Google search results. To avoid this, a good search engine marketer should understand other elements involved in search engine ranking.
To put it simply, there are no easy ways to rank high in Google. Only real way to do this is by offering good, useful and relevant content without using any deceptive techniques (which will penalize your website).
