subject: World's Top Three Notebook Prices Ushered In The Joint Foundry Last Reshuffle [print this page] "Said inflation, food prices are used, why not up against or IT products?" This is the context of high inflation this year to buy IT products consumers are generally questions. When access to a computer city, full of blowing the big brand 3999 yuan, 4999 yuan price of this notebook makes heart. Shenzhou less than 5,000 yuan can buy high-profile full-featured PC notebook, you can easily buy a ThinkPad that in the past 12,000 yuan, 13,000 yuan for entry-business books. And 2999 yuan, this is similar to a GPS, a mid-price of mobile phone has also become a Shenzhou, HEDY impulse killer.
Is there a natural barrier to IT industry, inflation can block out? Raw materials, man-up can digest on their own it? Recently, three major notebook makers in Taiwan joint price increase, or about one percent of the news circulating in the industry, IT industry for several years of deflation may be a major change this year, PC manufacturers will usher in Speed, in the final wash card.
Quanta, Compal, Wistron prices follow Two weeks ago, Taiwan's second largest notebook factory prices Compal first voice shouted. At that time, general manager Ray Chen stated that Compal, the second quarter, production costs can no longer digest the pressure, the coordination with OEM customers OEM price hike plan, if the customer does not agree, the 2008
Notebook Shipments will be reduced. Compal after the first call price increases, other costs the same pressures facing the foundry did not quickly declare their support. Industry generally believe that Compal This is a signal to the foundry industry, or appeal to take the opportunity to form alliances prices. Other notebook makers Compal prices if you see a lot of orders after the loss has not, will have to follow the price increase.
Total trade is expected to be fulfilled, Compal prices rise to a series of industry effects. It is said that for NB OEM Quanta has the price hike, and brand consulting clients. The third largest foundry Wistron laptop more clear that "costs to the OEM customer reflects the second quarter will be the focus of the second half." Wistron Chairman Lin Xianming publicly that Wistron is actively adjusted in consultation with the client OEM costs, as the global prices of raw materials, components plant has raised prices caused the cost of OEM notebook had to hike.
Notebook OEM price or up one percent
Chih-Hao Chang Senior Manager, BenQ notebook products that, if the other two-tier manufacturers Quanta and Wistron will also say prices or other contract manufacturers will have to follow, then, the notebook computer OEM price growth will become a foregone conclusion, "to the current rise in the cost factor, OEM prices are likely to increase as much as 8% -10%."
But Quanta an insider's analysis to point out that despite the upward trend of prices of notebook OEM hard to avoid, but to reflect to the terminal retail market, probably not very obvious. Current consumer market is the world's major PC makers the main force, due to the current degree of market economy and the competitive level, so there is no end notebook prices of capital products, "the current market conditions continue to cut prices, only to continuously improve value for money to get sales upgrade. "
Analysts worry that the terminal "disguised price hikes"
CCW Research senior analyst worried that rising prices of materials and components, foundry costs call up, but the price of notebook products that they can not end up, I am afraid that some manufacturers with lower costs, sacrificing quality way to cut costs, especially in the low-end products, materials, structure, components will have an impact on the quality of fear.
Familiar with a dealer that notebook, PC makers have a lot of market means to disguise price hikes, such as introduction of new models, by reducing configuration, price adjustments; large high-end product prices to adjust to make up for the low-end products, cost pressures; reduce sales, reduce low-margin product shipments, the major selling high-profit products.
Frequent first-line vendors cut prices
Into May, in the context of such high-cost, first-line brand has cast blockbuster, numerous reports Voice of price cuts. To high-end ThinkPad brand, for example, thousands more in the terminal market price reductions, which fell to a model of nearly 2,000 dollars, it is also the ThinkPad to date the largest price cuts in the domestic marketing operations. The price cut mainly ThinkPad notebook "entry level" of R series, the reporter learned that, from May 12 to June 6, R61 series across the board price cuts, R61i77322EC and R61i774227C were cut to 6,099 yuan and 6,699 yuan, of which The former fell nearly 2,000 yuan. The price cuts also will not lower the ThinkPad has always been price from 4399 to 6999 yuan to enter the mainstream price range.
